IMC 2025 - (13) Flashcards

1

It is necessary to research and implement new marketing/measuring metrics.

2

Research to understand the ad problem, define concept, familiarize with the target market is:

3

On-air tests are the example of:

4

Laboratory methods/tests represent

5

Recall and recogniton tests are the examples of:

6

'Objections from creative personnel' represent one reason against measuring ad. effectiveness.

7

''Doing the right thing(s)'' refers to:

8

Rough testing, including succession of drawings, artwork, frames, simulated movement describes:

9

Exploration of consumers’ responses to ad concepts expressed in words, pictures or symbols is:

IMC 2025 - (13)