Promotion Review

Question 1

Involving a seller’s face-to-face presentation to a prospective buyer.

Accepted Answer

Personal Selling

Question 2

Jersey Mikes recently opened in Douglasville. A story written by Jersey Mikes was sent to the media.

Accepted Answer

press release

Question 3

Messages that promote concepts, ideas, philosophies, or goodwill for industries, companies, organizations, or government

Accepted Answer

Cause Advertising

Question 4

Various businesses advertise on Marta buses and trains. This type of advertisements is known as

Accepted Answer

transit advertising

Question 5

Placing your product in a movie is called

Accepted Answer

Product Placement

Question 6

Personal Selling, Advertising, Sponsorship, Public Relations, and Sales promotion is called?

Accepted Answer

Promotional Mix

Question 7

Which of these is an advantage of advertising in newspapers?

Accepted Answer

Responses to ads and coupons are easily tracked

Question 8

The function of informing, persuading, and influencing a purchase decision is called

Accepted Answer

Promotion

Question 9

Chick-fil-a app users can earn reward points with every purchase, which can be used for free items. This is called?

Accepted Answer

loyalty marketing programs

Question 10

Takes the form of advertising signs, which sometimes actually holds or displays the product

Accepted Answer

point-of-purchase display

Question 11

Radio and television are both considered ____________________ media, but Web sites are not.

Accepted Answer

broadcast

Question 12

What type of promotion does the picture represent?

Accepted Answer

Sales Promotion

Question 13

What is the major disadvantage to outdoor advertising, specifically billboards?

Accepted Answer

Limited viewing time

Question 14

Write a press release, write feature articles, call a press conference, and seek interviews.

Accepted Answer

Public Relations

Question 15

Jack and Box teamed with Dr. Pepper. If a customer bought a combo they received a game piece for free items.

Accepted Answer

Promotional tie-in

Question 16

The picture represents what type of marketing?

Accepted Answer

Guerrilla Marketing

Question 17

30-minute long commercials are called

Accepted Answer

infomercials

Question 18

Premiums, Coupons, Rebates, Samples are all examples of:

Accepted Answer

Sales Promotion

Question 19

What is the purpose of a headline in an ad?

Accepted Answer

to capture the readers’ attention and entice them to read the ad

Question 20

Target offers a free $10 gift card when you buy two participating items. This is an example of

Accepted Answer

incentive

Questions 20