Sports and Entertainment Marketing Unit 3

Question 1

When Gatorade adds value because it helped the Gators become a great second half team, they are

Accepted Answer

offering a benefit

Question 2

__ is the legal name of a company, such as Reebok International Limited

Accepted Answer

Trade Name

Question 3

Wheaties is known as "the breakfast of champions" showing famous athletes on their box they are

Accepted Answer

reflecting an image

Question 4

SW Airlines and Chase work together to develop a credit card with SW points they are ____

Accepted Answer

Co-Brand

Question 5

What is the most profitable way to sell an image?

Accepted Answer

Merchandising

Question 6

___ represent a general product category and do not carry a company or brand name.

Accepted Answer

Generic Brand

Question 7

This company is a top 5 sports brand, becoming very known for its signature form-fitting shirts

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Under Amour

Question 8

Celebrities ___ is effected greatly as to how they react to the paparazzi

Accepted Answer

Both image and brand

Question 9

Puma chose the image of a fast cat to stand out from its competition, they are ____

Accepted Answer

Being different and positive

Question 10

A branding strategy that combines brands to increase customer loyalty and sales for both brands

Accepted Answer

Co-branding

Question 11

Why is a brand name so important?

Accepted Answer

All of the above

Question 12

Nike and FILA chose their names to be more memorable, they are ___

Accepted Answer

Being simple

Question 13

Development and introduction of new products that expand the brand

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Brand extension

Question 14

An agreement that gives a company the right to use another's brand name or property for a fee.

Accepted Answer

Licensing

Question 15

P&G doesn't use its name for any products. They use names like Old Spice and Secret Deoderant

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Multi branding

Question 16

Consumers will not purchase a product due to brand, possibly due to poor quality issues

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Rejection

Question 17

Which of the following is not a branding strategy that manufacturer brands use?

Accepted Answer

Sole branding

Question 18

Develop, link, and help are the three steps in establishing ___

Accepted Answer

brand equity

Question 19

McDonald's golden arches and Nike's swoosh are examples of

Accepted Answer

Trademarks

Question 20

Consumers are unable to identify the brand

Accepted Answer

Non-recognition

Question 21

A __ is a name, symbol, word, or design that identifies an organization and its products

Accepted Answer

brand

Question 22

When a consumer knows the brand, but the brand has little influence in their buying behavior

Accepted Answer

Recognition

Questions 22