SRC Marketing Mix

Involves the location, transporting, storing and handling of goods.

Dividing the entire market into smaller groups who share similar characteristics.

Involves concepts and procedures necessary to obtain, develop, maintain, and improve a product.

Segmenting a market based on where a person lives.

A single marketing plan used to reach all consumers.

Segmenting the market based on values, attitudes and lifestyles.

Segmenting the market based on personal characteristics such as age, gender, education, etc.

Dividing consumers into groups according to their response to a product.

Communication used to inform, persuade, or remind people about a business's products.

Determining customer needs and wants and responding to them to influence purchasing decisions.

Involves determining a value to charge for goods and services.

Obtaining information needed to make sound business decisions.

The group of potential customers who share common needs and wants.

The group of consumers that a company desires to have as customers.