Unit 2 Marketing Quiz

Process involving planning, pricing, promoting and selling

Market Planning

Grouping people with similar attitudes, interests, and opinions

Intangible items with monetary value

Segmentation of the market based on where people live

Bartering means trading

Communication used to inform, persuade, or remind customers

Markets where people frequently travel or gather

What are the 5 P's of the Marketing Mix

process of deciding how to get goods in customers hands

Statistics that describe a population in terms of personal characteristics

What percent of a company's sales are generated by customer loyalty

Marketing Info. Mgmt. is gathering storing and analyzing information about customers

One of the four ways to segment a market is specialization

Tangible items with monetary value