SEM Quiz - Market Segmentation and Digital Citizenship

Peoples values and attitudes determines what segment

norms of appropriate, responsible behavior with regard to technology use

Buying pumpkin scented candles during the fall months is an example of

Bullying is a disadvantage to social media

Users should always be safe, courteous, and educated when using social media

Keeping up with friends is an advantage to social media

Supporting causes that interest you is a form of self expression

Information more available for research is an advantage to social media

BMW targeting a higher income target is an example of the behavioral segment

Personal information more available to other people is an advantage of social media

Selling surfboard on the coast is an example of what segment

 physical and psychological well-being in a digital technology world

The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar need

Online classes is a disadvantage to social media

Geopgraphic is the most common and simplest market segment used

99.9% of teens and young adults in the U.S. use internet regularly