BUS 100 test 3 review

_____ managers assume that employees dislike work and are motivated by threats and money.

Which of the following strategies best supports an increased market share objective?

Strarbucks transforms coffee beans, water, and milk into lattes to provide _____ utility.

_____ means figuring out where managers or owners want the business to go and how to get there.

This video shows a film used for

Marketing intermediaries that sell directly to final consumers:

Distribution of _____ products is highly selective and promoted to a highly targeted audience.

A group of products that are closely related to each other:

Douglas McGregor suggests that managers should adopt a Theory Y view if they want to

This diagram represents

_____ managers believe intellectual capacity is underused and that workers seek responsibility.

Planning and coordinating the flow of goods from the raw materials to the final consumers:

_____ pricing aims to achieve long-term profitability by sustaining a high sales volume.

_____ describes how people act when buying goods and services for personal consumption.

Primary data are _____ to gather than secondary data.

A theoretical model that includes the stages of introduction, growth, maturity, and decline.

A manager who measures organizational performance and makes adjustments as needed is

A pizza place and a luxury beauty salon that sells beauty products have what in common?

Achievement of goals of an organization through planning, organizing, leading, and controlling.

A restaurant that is open 24/7 provides _____ utility.

A producer's distribution strategy of selling to final consumers.

The relationship between perceived benefits and perceived costs of a good or service:

Having a big-picture view of the firm and how it fits into the competitive environment.

_____ satisfies customer needs by providing the right products in the right location.

The goal behind a skimming pricing strategy is to

Demographic segmentation divides the market by:

_____ utility provides customer satisfaction by converting inputs into finished products.

Johanna's feeling that she made an awful mistake in terms of paying too much for a new car is

_____ distribution is the actual movement of products along a channel of distribution.

Expensive products that are aimed at highly targeted consumers:

The customer group upon which a business focuses its marketing efforts:

The percentage of the total market for a product that is controlled by a company:

Decisions about advertising, publicity, and product placement are all part of a firm’s

A chain of hotels located near major highway off-ramps is an example of _____ utility.

The _____ stage of the product life cycle usually has falling sales & profits.

The study and management of exchange relationships:

_____ are businesses that help move products more efficiently from factories to consumers.

The paid integration of branded products in movies and on television:

Directing and motivating individuals to achieve organizational goals:

Rolls Royce Motor Cars sells expensive luxury cars. What is the company’s pricing strategy?

_____is paid, nonpersonal communication designed to influence a target audience.

_____ describes how perceptions of fairness affect worker motivation.

_____ aims to price a handful of items temporarily below cost to drive in-store traffic.

Determination the number of units a firm must sell at a specific price to cover all costs.

_____ uses price to send a message about the high quality and exclusivity of a product.

A firm’s distribution strategy is concerned with two key elements:

The value of a brand—the extra money that people will spend to buy that brand—is brand _____.

_____ involves determining a structure for both individual jobs and the overall organization.

Walmart achievea long-term profitability through volume sales with a _____ pricing strategy.

What do gasoline for cars, ground beef for a cookout, and scarves have in common?

_____ is a positive difference between revenue and costs.