entrepreneurship Chapter 4

Data that describes people in terms of age, gender, income, education, etc.

What is a "target market"?

Home Depot and Lowes would be an example of what type of competition?

What your sales goal should be for the upcoming year would be an example of?

WalMart and BestBuy would be an example of what type of competition? (tv's and electronics)

Identifying all the ways you are going to get your customers aware of your company/products would be?

the difference in what a retailer pays for product and what they sell it for is called?

a plumber charging $75 an hour would be considered?

Putting togther a survey for potential customers would be considered?

Publicity is?

Identifying all of the products and services you provide for your customers would be?

Which of the following are examples of psychological pricing?

What is a distribution channel?

What is the marketing mix?

Data that describes people in terms of tastes, opinions, attitudes, personality, etc

Charging a higher price when the product is new and there are few competiters is called?

subtracting a percentage from the final retail price is called?