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Duplicate of Sports and Entertainment Marketing Flashcards | StudBud
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Duplicate of Sports and Entertainment Marketing
Duplicate of Sports and Entertainment Marketing
20 terms
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StudBud Administration
Unit One Midterm Review
Flashcards
20 cards
F
Practice quiz
P
Host live
L
Questions
20
Answers
1
The sports industry seeks to attract markets that perform what
have consumers with artistic talent
Are concerned with environmental issues
Include spectators and participants
Daman mostly tangible products
2
Extent of faithfulness of consumers to a particular brand
Brand equity
Brand image
Market share
Brand loyalty
3
what activities involve writing press releases & organizing news conferences?
Advertising
Media relations
Community relations
Promotions
4
What’s an example of a licensed product
NASCAR earrings
Buick invitational golf tournament
Wheaties cereal box featuring an athlete
Converse shoes
5
Surrounding communities benefit from professional sports teams by what action occurring?
Endorsing local political candidates
Hiring handlers to make sure athletes behave
Attracting tourist dollars
Making seat license available to season-ticket holder‘s
6
outcome of match is uncertain, many fans attending sports event are Motivated by?
Finance
Economic
Entertainment
Physical
7
Athletes are considered to be effective promoting products related to which of their areas
Sport
Lifestyle
Education
Background
8
Which people help create excitement in enthusiasm that make the games what they are?
Coaches
Spectators
Team owners
Trainers
9
Name, word, symbol, or design that identifies an organization and its product
Brand equity
Brand identity
Brand
Brand awareness
10
1 difference between professional & amateur athletes is the game is what to professionals?
Free of charge
Close to the public
Played for enjoyment
Their occupation
11
When a professional football expansion team is established, what economic impact will happen
More tourism lower tax rates and high interest-rate‘s
Higher tax rates & fewer finiancial investment opportunities
Increase job creation anymore consumer spending
Business closures job layoffs and high inflation rates
12
For sports organization, what activities involve responsibility for licensing activities
Community relations
Public relations
Merchandising
Sales
13
benefits to customers who buy Sports products include entertainment, health, & what?
Adaptability
Promotion
Independence
Achievement
14
What are royalties
A percentage of union dues
A percentage of actual tax
Percentage of expected sales
A percentage of taxes
15
A Person who matches up corporations with events to reach their target market has a career in?
Sales promotion
Hospitality
Sponsorship management
Advertising sales
16
Actual part of a product and service
Benefit
feature
selling
Feature benefit selling
17
What are most sports or even products classified as
Pure goods
Pure services
Combination of goods and services
A combination of Rented and owned-good services
18
Wrigley field has turned reputation as best Major League Baseball game.What does this exemplify
Image
Awareness
Loyalty
Image extension
19
Which is an example of promoting a sporting event
Distributing information about a NASCAR race
Selling food products to a concession stand
Delivering exercise bikes to retailers
Holding race for charitable organization
20
Which is a characteristic of the sports or event industry
Employees only those people who have athletic ability
Manages a worldwide media network
Provides products that are different for each consumer
Communicates with a limited audience
