Marketing - Unit 1 - Concepts and Strategies Review

Having products available for customers to purchase in a retail store.

Satisfying customer needs is number 1, reaching the company goals is number 2 in this.

A group of customers that a company selects as the focus of its marketing plan.

Deciding where and how you will sell a product is part of this element of the marketing mix.

The specific characteristics of a market analyzed using demographics, geographics, etc.

An Iphone, Ford-550 Super Duty, or a crossbow are examples of this

Marketing segmenting characteristics that aren't easy to measure such as values and beliefs

Money that consumers have available to spend after paying for necessities.

Designing,  naming, and packaging a new item are part of this element of the marketing mix.

Promoting a product to everyone using the same message

A celebrity approving a product, service, or idea is called what?

You are part of this generation of consumers.

The money consumers have to spend after paying taxes.

Consumers born shortly after World War II and until the early 1960's.

Deciding how much you will charge is this part of the marketing mix.

Intangible products like watching a Nebraska game, getting a car wash, or going to a concert.

Making Products available to your consumers through the company website.

All of the advertising, publicity, and personal selling is this part of the marketing mix.

How a business blends the four P's: Product, Price, Place, and Promotion.

Sending out coupons only to people living within 10 miles of Palatine is an example of