stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Marketing Flashcards | StudBud
Explore
/
Marketing
Marketing
20 terms
·
StudBud Administration
·
12 plays
#quiz #business_english #terms
Flashcards
20 cards
F
Practice quiz
P
Host live
L
Questions
20
Answers
1
Introduction of a new product to the market is called ...?
product launch
product range
product lunch
product start
2
How much a company wants to sell in a period of time is...?
sales targets
sales goals
sales forecasts
sales figures
3
Where, in what way and how people buy things is called...?
consumer behaviour
consumer profile
consumer strategy
consumer loyalty
4
A government body that controls the production and safety of a product is called...?
government authority
regulating device
regulatory authority
regulating authority
5
Numbers showing how much a company has sold for a period is called...?
sales forecasts
sales figures
sales advantages
sales promotion
6
Period of time from development, purchase by customers and until the product leaves the market?
product launch
product life costs
product life cycle
product promotion
7
Situation of a company or brand against its competitors in terms of its sales on the market...?
market position
market leader
market research
market place
8
When people market an idea or product telling others about it by e-mail or in the internet?
buzz marketing
virial marketing
virus marketing
viral marketing
9
A description of a typical client or a group of clients (demographics and psychographics)...?
consumer behaviour
consumer profile
consumer character
consumer traits
10
How much a company thinks it will sell in a period of time ...?
sales targets
sales figures
sales goals
sales forecasts
11
An amount of money available for a product promotion during a period of time is called...?
advertising budget
promotion campaign
advertising campaign
advertising prices
12
Activity of gathering information about consumers' needs and preferences...?
market mix
consumer behaviour
market research
marketing campaign
13
Things people buy for their own use are called...?
consumer goods
consumption
capital goods
consumer products
14
What do these 4 Ps create?
marketing mix
marketing management
promotion campaign
adverticement
15
Set of products made by a company is called...?
product diversification
product assortment
product variety
product range
16
A group of customers (the picture) who have similar buying needs, habits, age, social group...?
market segment
target market
market share
market customers
17
Money that is available to spend after paying for essentials like taxes, food and housing?
disposable diapers
disposable income
disposable money
pre-tax income
18
The percentage of sales a company has in the market is called...?
market structure
market segment
market percentage
market share
19
A business which advises companies on promotion and makes ads is called... ?
advertising agency
promotion campaign
advising agency
advertising campaign
20
Research or study of a product on patients in real conditions ...?
clinical trials
practical requirements
hospital investigation
clinical survey
