Sports Marketing Ch 9-10

Successful salespeople offer consumers no more than ____ reasons to buy.

Which of the following is an example of a trade sales promotion?

The estimated total potential audience is the

Companies sponsor an event

Being nominated for an entertainment award is never as beneficial as actually winning one.

__ is the process of making customers aware of a product, service, or event.

All of the following are examples of sales promotions except:

Tonys are awarded for

Creating a positive public image

Oscars are awarded for

The main goal of promotion is:

Damage control involves refuting, justifying, or downplaying bad publicity

Visual merchandising is most effectively done in national magazines.

Cost-per-thousand is

The give-and-take among an event, the sponsors, and the fans is called a(n)

Online advertising content created by a company that has the appearance of non-ad content is called:

Which element of marketing is an additional incentive offered for a limited time to encourage consumers to buy product?

Grammys are awarded for

Entertainment awards result in ____ for those recognized

Advertising is not

Emmys are awarded for

When professional athletes receive bad publicity, the _ responsible for maintaining relations with the public/news media