Marketing Chapter 1

Determining which products a business should offer to meet customer needs.

Handling the activities involved in moving products through the different routes from producers to customers

Concept, cause, issue, image, or philosophy is an idea.

Another name for the B2C market is the community market.

A clock manufacturer uses various materials into grandfather clocks. This is an example of _____________.

Which of the following is an example of a good?

The 4 P's are product, price, profit and promotion.

Communicating with potential customers in an effort to influence that behavior

A good, service, or idea is called a product.

A company's profit is the difference between income earned and expenses incurred during a specific time period.

Which sentence identifies the correct relationship between advertising and marketing?

Which of these is part of the selling function?

The marketing mix uses product, price, place and promotion to market a specific product or group of products.

Analyzing the potential of different marketplaces in order to create strategies to target a specific market.

A department store decides to offer its own credit terms at very low interest rates to customers. This is an example of:

A website is an example of information utility.

Gathering and analyzing information about markets, customers, new technology, and competing businesses.

A type of product that is a physical item that can be touched is called a good.

Which of the following is NOT a benefit of marketing?

Customer satisfaction is the term used to describe the degree in which customers are pleased with a company's product.

The process of identifying existing or potential customers as B2C or B2B customers is _________.

In broad terms, a tradeshow, is anywhere a buyer and a seller gather to buy and sell goods.