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Marketing Exam-Christmas Edition Flashcards | StudBud
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Marketing Exam-Christmas Edition
Marketing Exam-Christmas Edition
16 terms
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StudBud Administration
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Practice for DECA cluster exams. All questions included are property of DECA Inc.
Flashcards
16 cards
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Practice quiz
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Questions
16
Answers
1
Computer manufacturers sell products through retailers. This is the_____function of marketing.
Product/Service Management
Channel Management
Pricing
Promotion
2
Which of the following forms of ownership is a group organized by a charter granted by a state?
Proprietorship
Limited Liability Company
Partnership
Corporation
3
What strategy can make or break a business's product mix?
Altering
Contracting
Positioning
Expanding
4
Bonus Question: Who will be president in 2016?
Poot
Donald Trump
A skittle
Alexa Sabel
5
An economic system in which private individuals own land, factories, and means of production is
Communism
Socialism
Capitalism
Democracy
6
Which of the following set a limit on the amount of products that can be imported to a country?
A quota
A tariff
Embargo
Currency exchange
7
What are the 4 P's of marketing?
Product, Price, Place, Promotion
Price, Payment, Place, Promotion
Product, Price, Pattern, Promotion
Policy, Price, Place Promotion
8
The four ways to segment a market are:
Autographics, demographics, psychographics, behavioristics
Age, gender, location, income
Age, interests, intellect, motivation
Geographics, demographics, psychographics, behavioristics
9
Why do companies use brands for their products?
To differentiate their products
To demonstrate creativity
To charge higher prices
To encourage materialism
10
A message which is as short and to the point as possible is referred to as:
Memo
Complete
Correct
Concise
11
The stage of product development that involves launching a new product into the market is:
Product Pilot
Debut
Commercialization
Test Marketing
12
Which of the following is an example of a purchase experience touchpoint:
Direct Sales
Warranty
Word-of-Mouth
Legal Factors
13
Which practice is illegal in some countries because it may drive competitors out of business?
Below-Cost pricing
One-Price Policies
Price Skimming
Markup Pricing
14
Successful product positioning appeals to customers':
Demand
Desire to save money
Emotions
Logic
15
When selling a product, it is important to incorporate its ______ so customers are interested.
Features and benefits
Features
Pricing strategies
Sales analytics
16
During the first stage of the product life cycle, a marketer's objective most likely will be to
Maximize market share
Diversify categories
Reduce spending
Build product awareness
