stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Commerce: Promoting and Selling Flashcards | StudBud
Explore
/
Commerce: Promoting and Selling
Commerce: Promoting and Selling
23 terms
·
StudBud Administration
·
1,173 plays
Imported from external platform
Flashcards
23 cards
F
Practice quiz
P
Host live
L
Questions
23
Answers
1
What is the Australian organisation that spends the most on all forms of advertising?
Dunlop Australia
Carlton Breweries
Australian Federal Government
Holden Automotive
2
Which of the following is an example of advertising media?
Television
Environmental Activism
Below-the-line Promotion
Bait & Switch
3
Which of these is an example of Product Development for Coca-Cola?
Range of Products
Bulk Pack Pricing
Themes
Sponsorship
4
Which of these is an example of Product Promotion for Coca-Cola?
New Signage
Competitions
Niche Products
Improved Packaging
5
Group of customers to which a business intends to sell its product?
Target Market
Chosen Segment
Specific Segmentation
Market in Question
6
What is the inclusion of advertising in entertainment?
Overdrawing
Rehashing
Product Placement
Shop-Scheming
7
What is targeting specific consumers by dividing people into groups?
Overselling
Divination
Sale Marketeering
Market Segmentation
8
When products that are the same/similar, that are made to look different or superior
Product Differentiation
The Selling Process
Promotional Techniques
Targeting/Marketing
9
What is a paid, non-personal message to promote a product or business?
Advertisment
Open-Market
Evaluation
Telemarketing
10
In its first year, how many servings of Coke were sold a day?
35
50
10
100
11
What is the act of giving or handing over of something in exchange for money?
Overdrafting
Sugging
Pre-Sale
Selling
12
What is an individuals desire to constantly acquire possessions?
Maternalism
Materialism
Marketeering
Modernisation
13
What area of product promotion has two major criticisms regarding its advertising?
Location
Income
Gender
Age
14
Which of these is an example of Product Differentiation for Coca-Cola?
Range of Products
Use of Social Media
Bottle Shape
Carbonation
15
What is a free news story about a business's service/products?
Commercial Profiling
Publicity
Product Meld
Sales Pitch
16
How many features/sections are there in market segmentation?
8
7
9
6
17
In what year was the Trade Practices Act made?
1967
1986
1972
1974
18
What are methods used by a business to inform, persuade, & remind consumers about products?
Publicity
Monitoring
Personal Selling
Promotion
19
What word refers to a distinct segment of the total market?
Niche
Selected
Segmentation
Nook
20
Four areas of Product Differentiation: Service, Convenience, Environment/Social, & what?
Ownership
Presentation
Range of Products
Value
21
What is the term for selling under the guise of a survey?
Underselling
Droving
Open-floor selling
Sugging
22
What is the philosophy defending or recommending concepts of right or wrong?
Endocrinology
Emotion
Ethics
Empathy
23
What is the world's current most valuable brand?
Microsoft
Apple
Coca-Cola
Disney