Business Management Unit 4 Marketing

Brand loyalty refers to customers consistently buying the same brand over competitors.

Commercial marketing is primarily concerned with:

Which of the following would most likely be found in qualitative research?

Skimming pricing sets a very low price to attract customers and gain market share quickly.

Which pricing strategy involves setting a high price initially to recover R&D costs?

Which promotional method involves using paid personalities to endorse products?

Which of the following is a method of primary market research?

Which method of sales forecasting analyses patterns over time?

A marketing plan typically ignores the business’s financial objectives.

What is meant by a “product life cycle”?

A business that targets a very specific niche market is using which strategy?

Which term refers to the image or perception of a brand in consumers' minds?

What is a key advantage of secondary research?

Primary market research is always more accurate and cheaper than secondary research.

A marketing plan typically includes all of the following EXCEPT:

Social marketing always aims to maximise profit.

Which of the following is NOT a common basis for market segmentation?

Sales forecasting can be affected by changes in the external environment.

Which of the following is an example of unethical marketing?

Promotion is one of the elements of the marketing mix.

Product orientation means the business focuses on the needs of the customer.

What is the purpose of segmentation in marketing?

Which of the following is a type of distribution channel?

A limitation of sales forecasting is:

Which of the following is NOT one of the 4Ps of the marketing mix?

A key feature of social marketing is that it:

The growth stage of the product life cycle is typically marked by increasing sales and profits.

Which of the following best describes "market orientation"?

Sales forecasting is used to: