Sports Marketing Midterm Exam Review

The  idea that organizations need to satisfy their customers while also trying to reach goals

A combination of four basic marketing strategies, known as the 4 Ps 

The money left after all costs and expenses of a business are paid

Payment for material that has been copyrighted, or legally declared as belonging to the creator

A characteristic of free enterprise, the struggle among companies for customers

Things that people desire based on personality, experiences, or information about a product

A national organization that governs college athletics 

Sports that involve nontraditional, daring methods of athletic competition

A specific group of consumers that an organization selects as the focus of its marketing plan

People who use products

A non-physical service such as tennis lessons, personal training, or sports camps

Consumers’ attitude that occurs when they are happy with a company and become repeat customers

Statistics that describe a population in terms of personal characteristics

Gross income

The legal protection of a creator’s intellectual property or products

The value of all goods and services produced within a country

Approval or support of a product or idea, usually by a celebrity

A lack of basic necessities such as food, clothing, or shelter

The value placed on goods or services being exchanged

The path a product takes from the producer to the consumer

Sellers of products

The study of the choices/decisions that affect making, distributing, & using goods and services

Unforeseen events and obstacles that can negatively affect business

Any paid promotion of an idea, good, or service by an identified sponsor

A law that bans gender discrimination in schools that receive federal funds