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Journalism & Marketing Flashcards | StudBud
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Journalism & Marketing
Journalism & Marketing
15 terms
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StudBud Administration
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29 plays
lessons 1 to 8
Flashcards
15 cards
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Practice quiz
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Host live
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Questions
15
Answers
1
What is a crucial practice for journalists during investigative reporting?
Prioritizing popularity over truth
Protecting sources and verifying facts thoroughly
Relying solely on opinions
Skipping background research
2
Which component is NOT part of a press release structure?
Interview transcript
Company information
Headline
Sub header
3
What is the primary difference between marketing and journalism?
Journalism emphasises storytelling engagement; marketing lists features.
Marketing and journalism solely aim to generate profits for media outlets.
Marketing persuades to take action; journalism prioritises informing.
Marketing focuses on informing the public; journalism on selling products
4
What characterises investigative journalism?
Uncovering abuses of power and informing the public
Reporting only celebrity news
Writing purely opinion-based articles
Reporting without sources
5
What impact has social media had on journalism?
Limited news coverage to local stories
Eliminated the need for accurate reporting
Enhanced interaction and faster news sharing
Reduced engagement with audiences
6
What lesson can be learned from Edward Snowden's leaks?
News should only be shared locally
Surveillance is ineffective
Public interest doesn't matter
The importance of transparency and privacy right
7
Verifying the authenticity of news content is unnecessary if it comes from a popular source.
False
True
8
Which of the following best defines 'target audience'?
Everyone in a local community
Competitors in the same industry
Celebrities and influencers
The specific group most likely to need your product or service
9
Social media has become a primary news source for many younger audiences.
False
True
10
What is the role of a 'spin doctor'?
A Journalist PR specialist managing public perception
A photojournalist
A documentary filmmaker
A journalist
11
Which of the following is an example of a Unique Selling Proposition (USP)?
What makes the product different from competitors
The price tag
The color of the product
The weight of the product
12
What is a critical difference between marketing and journalism?
Both use the exact same techniques
Both aim for maximum profit
Journalism focuses on entertainment
Marketing persuades, journalism informs
13
What does AIDA stand for in marketing?
Attention, Interest, Desire, Action
Attention, Intent, Drive, Action
Nothing, AIDA is our teacher's name.
Attention, Information, Desire, Action
14
What does good crisis communication involve?
Publishing unrelated news.
Quick, honest, and transparent messaging.
Avoiding the media.
Denying everything.
15
What is a common feature in both marketing and journalism?
Use of storytelling to engage the audience
Focus on private business interests
Avoiding the use of quotes
Reliance solely on written articles
