Ch 10 Introduction Marketing - PBMF

A detailed description of the typical consumer in a market segment

The four P's of marketing include product, price, place and

Includes the activities involved in getting goods and services to customers

An amount of money requested or exchanged for a product

Segmenting a market based on where customers live

B2C market, a(n) ____ buying decision involves a great deal of research and planning

influences are motivators or change factors that come from within the business iteself

Marketing to a larger group of people who might buy a product.

A purchase made quickly and with little thought

Which of the following is an element of the marketing concept?

Influence that comes from the society in which a person lives.

The level of a B2B buying decision involves little research and thought.

Approach to business that focuses on satisfying customers as the means of achieving profit goal

Strategy for using the elements of product, price, place and promotion

Dividing the market by certain preferences or lifestyle choices

a purchase made with no planning or research in a(n) ____ buying decision

System to track contact and other information for current and potential customers

Process of communicating with potential customers to influence their buying behavior

Which of the following B2B buying decisions involves a great deal of research and thought?

Marketing elements of product, price, place, and promotion.

anything that can be bought or sold

document describing business and marketing objectives, strategies and tactics to achieve them

focuses on building long-term relationships with customers

B2C influence that comes from the environment.

Plan that helps a business meet its overall goals and objectives

Which of the following is not an influence on consumer buying behavior?

A specific group of customers whose needs a company will focus on satisfying

dynamic activities that identify, anticipate and satisfy customer demand while making a profit

The process of dividing the market into smaller groups is

Motivators or change factors from outside the business

System of gathering, storing and using customer data for marketing directly to them

Businesses that sell primarily to individual consumers are in the _____ market

Influence that makes each individual unique.

Motivator or change factor that comes from within a business itself.