Fashion Concepts and Marketing Flashcards

1

The specific group of people that a business is trying to reach:

2

Statistics about consumers based on their knowledge, attitudes, use or response to a product:

3

The 4 Ps of Marketing include all of the following except:

4

Statistics about where people live. Includes: region, city, county, and climate.

5

The communication technique a business uses, such as advertising:

6

Avant-garde refers to:

7

Which is not one of the 5 main elements of marketing information management?

8

Intangible things that people do, such as tasks performed for customers:

9

The term Haute Couture means:

10

The way products are distributed and their systems of delivery:

Fashion Concepts and Marketing