Marketing EOPA Review

Question 1

Annie marks up the cost of bathing suits she just ordered by 50%. This is an example of ____

Accepted Answer

pricing

Question 2

The function of ________ is used when Mayfield Milk decides how many trucks to use to transport

Accepted Answer

distribution

Question 3

process of developing, promoting, pricing to satisfy customer needs and wants

Accepted Answer

marketing

Question 4

Economic system that promotes private business ownership among business owners drives prices

Accepted Answer

market

Question 5

Group of people identified as those likely to become customers and have similar wants and needs

Accepted Answer

Target market

Question 6

intermediary obtains goods in order to sell them directly to consumers

Accepted Answer

Retailer

Question 7

Obtaining the money needed to start and operate a business is a marketing function

Accepted Answer

Financing

Question 8

Economic system that makes decisions which affect the jobs/living conditions of people living

Accepted Answer

command

Question 9

The process of planning, improving, and/or adding to a firm's product line.

Accepted Answer

Product/Service Management

Question 10

Decisions surrounding the transportation and storage of goods from producer to consumer.

Accepted Answer

Distribution

Question 11

The amount to charge for products/services based on demand and the costs of raw materials.

Accepted Answer

Pricing

Question 12

What is the most important thing in the marketing concept?

Accepted Answer

Satisfy Customers

Question 13

intermediary obtains goods to sell to industrial users

Accepted Answer

Wholesaler

Question 14

decides to become a sponsor in his local community's annual Cancer Walk ____ marketing function

Accepted Answer

promotion

Question 15

Economy that is based on agricultural products

Accepted Answer

traditional

Questions 15