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Metabical Flashcards | StudBud
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Metabical
Metabical
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Questions
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Answers
1
Who was the Primary Targets ?
Patients
Doctors
Dogs
Health Care Workers
2
Metabical is the first weight loss drug
True
False
3
Secondary Target
Medical Offices
Cats
Doctors
Children
4
Retail Cost of drug per day
$4-$7
$2-$5
$3-$5
$3-7
5
Type of Advertising
B2B
B2C
DTC
6
What percentage of the population overweight ?
63%
46%
34%
31%
7
Television , Online, Radio and Print Media were the ways of marketing
False
True
8
What are the 3 initial concepts for the DTC ads
Losing what is tough
Those extra 20 pounds could be killing you
Look you best
9
The Support program was approved by the FDA
True
False
10
What does BMI Stand For ?
Body Measurement Index
Body Muscle index
Body Mass Index
