BUSI1005 - Marketing CH14

The marketing concepts puts customers first.

The marketing mix consists of the 4 P's (Product, Price, Place and Profit).

The main purpose of marketing is to advertise and sell the firm's products.

Secondary data research is more expensive to conduct than primary data analysis.

A Brand and a Trademark are synonymous.

The most valuable marketing research tool for marketers to use is surveys.

Franchises such as McDonald's offer different products in different regions in order to cater to regional preferences.

A good marketing campaign will help ensure that you can reach everyone in the market.

Men and women can be placed in the same demographic segmentation.

A dentist purchasing toothpaste for their dental practice is buying a consumer product.