Marketing Concepts Review

ABC Music sells instruments, sheet music and offers music lessons. ABC segments based on:

Deciding what product to make, what quality & how to package = what marketing mix decision?

Jared asked his mom to buy him Coco Puffs after watching a TV commercial. What group does he belong to?

Target marketing = coordinating all marketing decisions in order to reach a specific population.

Marketing can best be thought of as a(n):

Having Halloween candy in stores in October = adding which utility?

The marketing concept clearly recognizes the importance of a _____________ way of doing business.

If Ford Motor Company sells 45% of all trucks sold in the United States. This percentage describes the company's:

Locating your gas station near the highway exit = adding which utility?

Offering your product in a variety of colors = adding which utility?

Your job is to create additional demand for your companies products. What function do you perform?

The inter-related activities involved in getting products from producers to consumers are called what?

Gates BBQ creates a new sauce w/spices found in Asian cuisine. This new ethnic based sauce = what type of segmenting?

You bought your mom a birthday gift. In marketing terms you are the consumer.

In marketing terms, the person who buys a product is a:

Potential customers who share common desires and willingness to buy a product and known as the:

The idea of fulfilling the needs of customers at a profit is called the:

Including detailed instructions for proper use with your product = adding which utility?

Marketing a product involves both goods and services.

XYZ Planting Company sells heat-resistant seeds and markets them in the hot southern states. How have they segmented?

Products designed specifically for Generation Z (people born after 1997) reflect a concern for customers' demographics.

Your job is to select new merchandise for your store to sell. Which function do you perform?

Offering a payment plan for purchases = adding which utility?

Your job is to receive, check-in & store new merchandise. Which function do you perform?

Decisions about how customers will pay for your product = what part of marketing mix?

The general role or function of marketing in our private enterprise system is to link:

Non-profit organizations use marketing practices to:

Separating a population into smaller groups of potential customers with similar characteristics = market segmentation.

The elements of an effective marketing mix are:

A company's part of all sales made by competitors in the same field is called:

Birthday Bears, Inc. received an order for 1,000 units from Unique Gifts. This is an example of a(n) ________ purchase.

When marketers have the ability to aid customers in owning certain products = adding which utility?

Deciding how to tell customers about your product = what part of marketing mix?

Dove makes soaps specifically for people with sensitive skin. This is an example of market segmentation based on:

Usefulness added through location = adding which utility?

Deciding how a product will be distributed = what part of marketing mix?

In marketing terms, customers are the people who use a product.

Your job is to conduct surveys about product preferences. What function do you perform?

The marketing concept requires little customer orientation, focusing instead on the easiest product to produce & sell.

Information about the values & attitudes that shape consumers' lifestyles is called psychographics.

Increased usefulness because of a change in the basic material = adding what utility?

Making your product available at the right time of the year or most convenient time of day = adding which utility?

Usefulness added through communication = adding which utility?

Potential customers who will buy products/services for business use are part of the consumer market.

Which marketing function is involved in determining how your product will be shipped?