What does the 4C framework include?

Cost, Customer, Competition, Channel

What is the AIDA formula in sales?

Attention, Interest, Desire, Action

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Business Fundamentals Quiz

18 termsStudBud Administration2 plays

Test your knowledge on key concepts in business such as pricing strategies, breakeven analysis, marketing frameworks, and sales techniques.

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Questions 18

Answers

1
What is the difference between B2B and B2C?
B2B is more complex
B2C is more complex
B2B has fewer customers
B2C has longer cycles
2
Breakeven occurs when which equation is true?
(p-c)Q + F = 0
(p+c)Q + F = 0
(p-c)Q - F = 0
(p+c)Q - F = 0
3
What is the role of a gatekeeper in B2B?
Handles purchasing process
Controls information flow
Uses the product
Makes final decision
4
What does the 4C framework include?
Cost, Customer, Company, Channel
Cost, Customer, Competition, Company
Cost, Customer, Communication, Channel
Cost, Customer, Competition, Channel
5
What is the total fixed cost for Ana's vending machine?
$15,000
$30,000
$10,000
$25,000
6
What happens if price is too high?
Demand increases
Profit increases
Sales volume rises
Demand decreases
7
What is the goal of logistics?
Maximize inventory
Minimize costs
Increase sales volume
Efficient product flow
8
What is the margin per candy bar for Ana?
$0.25
$1.00
$0.50
$0.75
9
What is a key challenge in channel pricing?
Reducing customer service
Increasing product quality
Changing price policies
Expanding product range
10
True or False: Logistics focuses on product flow.
True
False
11
How many customers does Dora need to break even?
200
500
1000
300
12
What is the purpose of mentoring?
Sales increase
Market expansion
Cost reduction
Skill development
13
What is the main focus of relationship marketing?
Increasing product range
Building trust
Maximizing sales
Reducing costs
14
What is the purpose of personal selling?
Manage inventory
Influence purchase decision
Control pricing
Increase advertising
15
What is the basic profit formula?
Profit = Revenue - Cost
Profit = Revenue + Cost
Profit = Cost - Revenue
Profit = Cost + Revenue
16
What is a common method for prospecting?
Market research
Cold calling
Inventory management
Product development
17
What is the AIDA formula in sales?
Attention, Interest, Desire, Action
Awareness, Desire, Interest, Action
Awareness, Interest, Decision, Action
Attention, Information, Decision, Action
18
What is the price floor in pricing strategy?
Cost of production
Market demand
Customer willingness
Competitor pricing

Business Fundamentals Quiz Flashcards | StudBud