What are the Physiological Effects when people are exposed to media?

Increases in breathing and heart rate result from watching a scary movie...

Which of the following statements shows people are going through attention?

Select some information to attend to and process further

Choose the correct answers from the Cognitive Components of Media Experience(Check three options)

Identification, Attention, Suspending Disbelief

Which of the following statements shows people are going through transportation?

Allow ourselves to be transported into a narrative world that is,drwan...

All of the following statements are the positive effects of social marketing EXCEPT

Reinforece negative existing attitudes and behavior

What are the content statements about the Direct effects model? (check two options)

Different people perceive the same message diffrerently and respond to it.., Only under certain condtions or for certain audience members

How many components are there in our attitudes about product?

There are 3: Belief or Cognition,The Affective, Action

Which sentence refers to the direct effects model?

Media messages are thus "magic bullets" piercing the mind of the populace

Dealing with Attacks from the Opponent

Disinhibition of known behaviors

There are 4 stages of minority portrayals.Which are they?

Recognition, Ridicule, Non-regulation , Respect

What makes mass communication "mass"? Check three options

Communication sources are institutional and organizational, The basic economic function of most media in most nations is to attract..., The audience is large and anonymous,and often very heterogeneous

What are the contents that show Suspending Disbelief? (check three options)

Agree to accept the characters portrayed onscreen as real human being so...

What does empathy mean

Empathy,the ability to understand and feel what someone else is feeling,...

What is the philosophy of Schema (Script)Theory?

Refers to knowledge structures or freameworks that organize an...

Choose the three effects models of the media

Direct effects model, Conditional effects model, Cumulative effects

What is the philosophy of Uses and Gratifications Theory?

Emphasis on the active role of the audience in making choices and being...

"_____have far more defined 'six packs' and chests than models of 20 or 30 years ealier."

Male models of the twenty-first century

News in which falsities appear by deliberate intent rather than accident...

Political advertising can also set the agenda on issues by

conveying to us what issues are important

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Questions 75

Answers

1
What are two forms of media intricately connected to emotion?
Music and Sports
Music and News
News and propaganda
Sport and Fandom
2
What year did television appear?
The 1990s
The 1980s
The 1950s
The 1920s
3
How many stages of processing involved in understanding and acting upon seeing an ad?
8
10
7
9
4
What year did social media appear?
The 2000s
The 1950s
The 1990s
The 1920s
5
What are the Physiological Effects when people are exposed to media?
Increases in breathing and heart rate result from watching a scary movie...
Happy watching a scary movie or an exciting ball game
Increases emotional result from watching a scary movie or an exciting ball
Cry while watching a scary moive or an exciting ball game
6
Which of the following statements shows people are going through attention?
Depends on how much we identify with the character
Select some information to attend to and process further
The distinction between fantasy and reality becomes blurred
Allow ourselves to be transported into a narrative world that is,drwan...
7
Choose the correct answers from the Cognitive Components of Media Experience(Check three options)
Identification
Attention
Suspending Disbelief
Empathy
8
___is sending,receiving,or forwading sexual words,images online or videos between mobile phones,of oneself to others
Socialization of adolescent behavior
Catharsis
Postitive sociallization effects
Sexting
9
Which of the following statements shows people are going through transportation?
The distinction between fantasy and reality becomes blurred
Allow ourselves to be transported into a narrative world that is,drwan...
Depends on how much we identify with the character
imagine ourselves like that character
10
Answer
Teaching new values
Sexual arousal
Teaching new behaviors
Catharsis
11
Answer
Social Cognitive Theory
Cultivation Theory
Limited Capacity Model
Schema (Script) Theory
12
All of the following statements are the positive effects of social marketing EXCEPT
Reinforece negative existing attitudes and behavior
self-initiated information seeking in individuals
An altered perceived reality
Making the problem more salient
13
Answer (hình mờ zậy nên mới xin hình rõ hơn đó hmu hmu)
Setting the Agenda
Changing Frames
Framing the Candidates
Creating .....-Events
14
"Sexually suggestive movements associated with music have been particularly_______some."
Positive
Negative
Opportunity
Threatening
15
____is a sort of reverse modeling effect,whereby viewers react so strongly to seeing violence and have such a ..........
Sensitization
Disinhibition
Desensitization
Cultivation
16
"The____is the attitude's translation into behavior."
Belief
Affective(Emotional)
Action
Cognition
17
Which of the following solutions regards insitutional solutions?
Television Content Ratings
Personality development
Classroom Training
Parental mediation
18
Answer (hình mờ zậy nên mới xin hình rõ hơn đó hmu hmu)
Identification
Suspending Disbelief
Attention
Empathy
19
Answer
personalised
some observable
belief
cogniton
20
_____tends to be negatively associated with a preference for violent media.
Psychoticism
Sensation seeking
Hostility
Empathy
21
Answer
Emotional Empathy
Emotional Sympathy
Cognitive Empathy
Cognitive Sympathy
22
What are the content statements about the Direct effects model? (check two options)
Different people perceive the same message diffrerently and respond to it..
Repeated exposure to media stimuli
Media messages are thus"magic bullets" percing the mind of the populace
Only under certain condtions or for certain audience members
23
Answer
Extramartial sex
Premartial sex
Serious sex
Casual sex
24
Which one is the first stage of minority portrayals?
Non-regulation
Non-recognition
Ridicule
Disrespect
25
"The____content of the attitude is the feeling toward that product."
Belief
Cognition
Affective(Emotional)
Action
26
Answer
Acoustic
Popular music
Rock music
Meditation music
27
One very straighforward way to study media is
Looking at Content
Looking at Brand
Looking at Effects
Looking at Exposure
28
One of the most important TV shows of all time in terns of viewership and research,saw its debut in 1969
Barney and friends
Orange is the New Snack
Teletubbies
Sesame Street
29
How many components are there in our attitudes about product?
There are 2: Belief, Cognition
There are 3:Affective,Belief,Cognition
There are 3: Cognition, Belief, Action
There are 3: Belief or Cognition,The Affective, Action
30
Which sentence refers to the direct effects model?
Different people perceive the same message differently and respond to it...
Repeated exposure to media stimuli
Media messages are thus "magic bullets" piercing the mind of the populace
Only under certain conditions or for certain audience members
31
When desining social marketing for children,which of the following in the target group is vitally important to consider?
The family of the child
The sex of the child
The economic environments of the child
The age of the child
32
Answer
Creating pseudo-events
Dealing with Attacks from the Opponent
Framing the Candidates
Setting the Agenda
33
Answer
Teaching new values
Disinhibition of known behaviors
Sexual arousal
Teaching new behaviors
34
There are 4 stages of minority portrayals.Which are they?
Non-recognition, Ridicule , Regulation , Respect
Recognition, Ridicule, Non-regulation , Respect
Recognition , Ridicule , Regulation , Respect
Recognition , Ridicule , Regulation , Disrepect
35
What makes mass communication "mass"? Check three options
In addition to its mass nature,there is also"communication"in mass ...
Communication sources are institutional and organizational
The basic economic function of most media in most nations is to attract...
The audience is large and anonymous,and often very heterogeneous
36
Which of the following describes heavily covered?
Framing the candidates
Candidates' qualifications
Colorful public responses
Positions on issues
37
Critics fear that the advent of_____isolating children from social communication
Newspaper
Television
Radio
Comic
38
What are the contents that show Suspending Disbelief? (check three options)
Reflects the need and wants that we really have
A common popular view of the media is that they merely "reflect"The world..
Studying the perceived reality that we cognitively construct through...
Agree to accept the characters portrayed onscreen as real human being so...
39
What does empathy mean
Empathy means understanding someone else's
Empathy is pity,compassion,fellow-feeling,commiseration
Empathy suggests a much fainter engagement with them, what we can feel a...
Empathy,the ability to understand and feel what someone else is feeling,...
40
Studies count the number of charaters of diffirent racial,ethnic,gender groups inTV shows,whichof the following studies?
Looking at Exposure
Looking at Effects
Looking at Cognition
Looking at Content
41
Answer (hình mờ zậy nên mới xin hình rõ hơn đó hmu hmu)
Catharsis
Sensitization
Desensitization
Cultivation
42
What is the philosophy of Schema (Script)Theory?
Emphasis on the active role of the audience in making choices and being ...
Creation of public awarness and concern of sallient issues bythe news media
Refers to knowledge structures or freameworks that organize an...
43
Choose the three effects models of the media
Direct effects model
Conditional effects model
Behavioral effects
Cumulative effects
44
What is the philosophy of Uses and Gratifications Theory?
Creation of public awareness and concern of salient issues bythe news media
We learn behaviors by observing others performing those behaviors and ...
Repeated exposure to media over time gradually shapes our view of the ...
Emphasis on the active role of the audience in making choices and being...
45
"_____have far more defined 'six packs' and chests than models of 20 or 30 years ealier."
Female models of the twenty century
Male models of the twenty-first century
Female models of twenty-first century
Male models of the twenty century
46
Which of the following describes lightly covered?
Colorful public responses
Meetings with important people
Any type of major blunders
Candidates' qualifications
47
What is fake news?
These feature have a narrative structure closer to fiction and are most...
Suspense is usually characterlised as an experience of uncertainly whose...
Any report of an event that happend or was disclosed within the previous...
News in which falsities appear by deliberate intent rather than accident...
48
_____coverage changed politics by decreasing the psychological distance between the politicain and the voter
Advertising
Radio
Television
Print media
49
B.Obama was incredibly succesful raising money from many small donors over the internet in 2008.What is this an example?
Issue Exposition
Fund-Raising
Image-Building
Agenda Setting
50
Political advertising can also set the agenda on issues by
developing a candidate' position on issues
conveying to us what issues are important
raising money
seeking to express an image of a candidate
51
Identified by Benedict (1992), _________ is a pure and innocent woman attacked by a vicious monsters.
Young lady
Virgin
Vamp
Beautiful actress
52
Answer (hình mờ zậy nên mới xin hình rõ hơn đó hmu hmu)
Suspending Disbelief
Attention
Identification
Transportation
53
"Women tend to show a greater degree of emotional intimacy in their friendships than ____do."
Men
Older generation
Young generation
Women
54
Answer
Public intervention
Educational programming
Epidemiological intervention
Environmental intervention
55
___occurs when some event follows a response and increases the likelihood of that response occurring again
Sensitization
Reinforcement
Perceived reality
Desensitization
56
All of the following statements regard the effects of political advertising EXCEPT
Reinforce existing attitudes
Create and maintain voter loyalty
Crystallization of existing attitudes
Create or change attitude
57
What is Emotion?
Emotions are internal states and must be inferred from behaviour
Emotion is upside-down face commonly conveys sarcasm,irony,humor,silliness
Emotion are ideograms and smileys used in electronic messages and web pages
Emotion is long-lasting and can be thought of as a prolonged affective...
58
Answer
identification
Suspending Disbelief
Attention
Empathy
59
What can also depend on one's prior knowledge, experiences, and prejudices ?
Reactions to sport
Reactions to news
Reactions to movie
Reactions to music
60
Which charater in TV series are often employed outside the home,but only occurs half as often on TV as in real life?
Mother characters
Kid characters
Brothers characters
Father characters
61
Answer
Men
Gay
Bisexual
Women
62
Which cultures see plump women as healthy and attractive?
many African cultures
many Asian cultures
many European cultures
many American cultures
63
Answer
Humor
Cognition
Empathy
Suspense
64
Answer (hình mờ zậy nên mới xin hình rõ hơn đó hmu hmu)
Setting the Agenda
Changing Frames
Framing the Candidates
Creating Pseudo-Events
65
Sex before marriage, often shortly after one's first meeting, seems to be the norm in TV and film entertainment today.
Comedic sex
Premarital sex
Extramartial sex
Serious sex
66
When afraid of watching something scary,how do school-age children tend to cope using strategies?
Eating or drinking
Reminders of the unreality of the situation
Clutching a beloved object
Covering their eyes
67
"The_____or cognition is the informational content of the attitude."
Affective
Belief
Action
Cognition
68
What is hard news?
Any report of an event that happened or was disclosed within the previous..
These features have a narrative structure closer to fiction and are most...
Every news that we could find on the Internet
An account of imaginary or real people and events told for entertainment
69
What kind of media has been defined as the bottom line?
Television shows
Reality shows
Advertising
Movies
70
A different kind of persuasive media message is the___usually sponsored by some goverment agency or nonprofit Ad Council
Political advertising
Private Service Annoucement
Public Service Annoucement(PSA)
Image building or Good will
71
What kind of media effects involves the physical changes in our bodies resulting from exposure to the media?
Physiological Effects
Attitudinal Effects
Cognitive Effects
Behavioral Effects
72
Which of the following indicates a human is experiencing Suspending Disbelief?
Allow ourselves to be transported into a narrative world that is,drwan ...
Depends on how much we identify with the character
The distinction between fantasy and reality becomes blurred
Imagine ourselves like that character
73
Answer (hình mờ zậy nên mới xin hình rõ hơn đó hmu hmu)
Environmental intervention
Epidemiological intervention
Educational programming
Public Intervention
74
When does the first advertisement appear in the world?
From around 4000BC in thebes, Greece
From around 2000BC in Thebes, Greece
From around 1000BC in Thebes, Greece
From around 3000BC in Thebes, Greece
75
All of the following are effects of viewing media sex EXCEPT
Reinforcement of sex
Values and attiudes
Sexual arousal
Sexual behavior

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