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Marketing Chapter 1 Flashcards | StudBud
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Marketing Chapter 1
Marketing Chapter 1
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Flashcards
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Questions
15
Answers
1
B2B Market are customers who buy products for their own use?
False
True
2
Which of the 4 P's concentrates on the distribution of products?
Product
Price
Place
Promotion
3
There are 10 Functions of Marketing
True
False
4
A hair cut is an example of a good"?
True
False
5
"Selling" is one of the 7 Functions of Marketing
False
True
6
Which of the 5 Economic Utilities is concerned with a customer acquiring a product
Place
Possession
Time
Form
7
The Function of Marketing which concentrates on gathering and analyzing information about markets, customers and more is
Market Planning
Selling
Marketing Information Management
Product/Service Management
8
This is something necessary for survival?
product
need
consumer
want
9
The Marketing Concept focuses on 3 main functions
False
True
10
What is another name for "Marketing Mix"?
Functions of Marketing
Market Concepts
Customer Satisfaction
The 4 P's
11
A Marketing Professional is someone who helps to determine marketing needs of a company
True
False
12
Form Utility is the characteristic added when marketing provides information about a product to a customer
True
False
13
The Marketing Concept includes all of these functions
except?
Customer Satisfaction
Total Company Approach
Total Competition Approach
Profit
14
Learning about Marketing helps you learn how to market yourself?
True
False
15
Which is NOT a benefit of Marketing
Increases Soft Skills needed for an Interview
Stimulates Competition
Improves the Economy
Provides Information
