stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Pivot point lab business Flashcards | StudBud
Explore
/
Pivot point lab business
Pivot point lab business
75 terms
·
StudBud Administration
Imported from external platform
Flashcards
75 cards
F
Practice quiz
P
Host live
L
Questions
75
Answers
1
A category title for tracking and oversight of your clientele-building strategies is CRM, which stands for
client relations management
client referral methods
client retention methods
client retail management
2
Which of the following generations was born between 1981 and 1996 and is especially brand-loyal
baby boomers
millennials
gen x
gen z
3
Which of the following statements identifies the meaning of a mission statement
state all the short-range goals
make a commitment to dedicate your actions toward the goal
list where you want your career to be in five years
identify ways to support the plan financially
4
Which of the following situations would represent a good time to ask a client for referrals
when the client is satisfied with the service
when the client is complaining about the service
when the client is unsatisfied with the service
when the client is looking confused
5
What ancient culture was believed to have worn nail art as early as 3500 BCE
Persia
china
Egypt
europe
6
A personalized approach is also referred to as
staff synergy
chair side manner
shared accountability
nail salon/spa experience
7
question 16
making negative comments
offering sound advice
listening to clients
recommending the best products for home use
8
Benefits of a product are all about
what it does
where it is sold
when it works
why it helps
9
question 22
ready
stubborn
bargain
logical
10
Identifying and approaching people who would most likely be open to receiving the services you offer is known as
upselling
target marketing
community involvement
public relations
11
question 37
client factor
client type
client profile
client trend
12
The nail salon/spa exterior, décor, music and sounds, lighting and air and ventilation are all components of
synergy
personalized approach
ambiance
with it ness
13
Which of the following statements describes the Baby Boomer generation
more receptive to advertising using technology
were born entirely in the internet era
their combined spending is more than any other generation
heavily influenced by peer review
14
Which of the following buyer motivations is perhaps the easiest to recognize when observing the client's nails
want
need
dislike
like
15
Top-selling products should be placed at what level in a retail display
at eye level
on the lowest shelf
at floor level
on the highest shelf
16
A goal you believe can be accomplished represents which of the following S.M.A.R.T. goals
measurable
realistic
specific
timely
17
What is considered to be the number one reason why clients move on to another nail salon/spa
competitive reasons
indifferent attitude of an employee
product dissatisfaction
move away
18
Towels, linens and furniture fabrics are examples of a nail salon/spa ambiance component known as
treatments
displays
benefits
touchables
19
What creates a harmonious and predictable environment that makes the client feel safe and in control
synergy
ambiance
personalized approach
chairside manner
20
Which of the following descriptions identifies the meaning of clientele
people who make habitual use of another person's services
people who do not prebook appointments following the first visit
people who live out of the area and visit the nail salon only once in 5 yrs
people who have never visited the nail salon/spa & are not likely to visit
21
Buying based on spontaneity or emotional decision-making is called
natural buying
surprise buying
speed buying
impulse buying
22
Gen X customers prefer
value over brand
brand over value
knowing more about products/business
humor & thinking "outside of the box"
23
Which client type requires accurate information on services and products
authentic client
conventional client
analytical client
tentative client
24
An effective method to encourage client retention is to
provide exceptional service
have a negative approach to clients
avoid sending follow up emails &/or texts
limit your work hours
25
Which of the following concepts involves convincing new clients to return and hopefully become lifelong clients
client factor
client retention
target market
client profile
26
The tentative client arrives at the nail salon/spa with which type of budget
flexible
fixed
non existent
unlimited
27
Placing aromatic soaps and hand lotions in restrooms is an example of which of the following principles
follow the law
big things make a little difference
little things make a big difference
poor client service
28
The average amount spent on services and retail by a nail salon/spa client during one visit is known as a(n)
client factor
full book
target marketing
average ticket
29
Gel-form nails were introduced in what year
1975
1985
1965
1955
30
What approximate percentage of all clients that visit the nail salon/spa are lost annually
approximately 20%-25%
approximately 10%-15%
approximately 30%-40%
1%
31
question 70
synergy
cooperation
consistency
accountability
32
If you are going to be absent or have vacation time, you would take all of the following steps EXCEPT
prebook your client
notify your client
reschedule appointment
avoid telling the client
33
One happy client typically tells an average of how many people about their good experience
3
10
1
6
34
question 35
client referral
networking
client factor
marketing
35
Which of the following guidelines is NOT a strategy for attracting new clients with business cards
avoid keeping a digital card on your phone
monitor your supply if using paper cards
be sure your cards contain accurate information
list your work schedule on the card
36
Measurable goals will help you get organized and
force you to stretch
stick with the status quo
track your progress
believe in what you can do
37
Features of a product are its characteristics, which might include which of the following descriptions
very soothing
cost effective
contains vitamins
hydrates nails
38
Which buyer type wants to save money at all costs and is not as interested in quality of product as price
bargain
stubborn
logical
ready
39
Relevant client attributes and characteristics combined with the financial value of a client is referred to as the
target market
client factor
client referral
client profile
40
Having common goals, sharing knowledge and reaching out to other professionals are examples of a
team approach
client attraction method
client retention method
personal connection
41
Which of the following actions is recommended for pricing retail products
don't put the price on the product
price all products as a group
make the price difficult to find
price all products individually
42
Setting what type of S.M.A.R.T. goal will help you avoid procrastination
measurable
achievable
timely
specific
43
For nail professionals just starting out, the most common source of referrals is
promotional literature
word of mouth recommendations
target marketing
client profile
44
Which generation is more receptive to advertising using technology
gen y
baby boomers
millennials
igeneration
45
What ancient culture used gum arabic, egg whites, gelatin, and beeswax to create varnishes andlacquers for the nails
china
Persia
Egypt
europe
46
Which of the following descriptions is NOT a best practice strategy for building a clientele
referral
client factor
prebooking
upselling
47
"Is this something I can commit to?" is a question that would be asked when determining if a goal is
measurable
achievable
realistic
specific
48
In ancient Egyptian culture what was used to stain the nails
gum arabic
henna
egg whites
gelatin
49
If a client is unhappy with the service provided, this client might tell how many people about their dissatisfaction
10 people
2 people
15 people
4 people
50
Which of the following strategies works to involve the client when recommending products
know what the promotions are
give reasons why to buy the product
state the price
let client hold, smell or sample the product
51
Industry statistics indicate that satisfied clients will usually refer how many new clients
eight
twelve
three
one
52
Treating your client like an important, valued individual is known as
staff synergy
cooperation
shared accountability
personalized approach
53
Which of the following elements is NOT necessary for ensuring staff synergy
open & clear communication
with it ness
clear, shared vision
lack of procedures
54
Who can decide if a goal is realistic
your friends
your family
you
your tutor
55
Beverages, magazines and comfortable seating in the nail salon/spa are examples of which component of ambiance
aromatherapy
decor
touchables
comforts
56
Pareto’s principle is called the
90/10 rule
80/20 rule
60/40 rule
50/50 rule
57
Which of the following descriptions would be considered a key to successful client relationships
teach the client how to care for their nails at home
dnt explain what u have in mind til u can show the client the finished look
wait to organize your work area while the client is waiting
talk about controversial or negative subjects with the client
58
The term given for selling products for client home care is
networking
retailing
scheduling
warehousing
59
Benchmarks for a measurable goal are usually expressed with
letters
vague dreams
numbers
time periods
60
Which of the following statements represents a specific goal
I will easily get a job
I will most likely get a job somewhere close to where I might live
I will get a job
I wil get an entry levl position in a reputable nail salon after graduation
61
question 1
budget
schedule
goal
milestone
62
What term refers to the atmosphere of one’s surroundings, the feeling of a place, its aura
synergy
decor
aromatherapy
ambiance
63
question 74
with it ness
cooperation
problem solving
conflict management
64
The emotional buyer bases their purchases on
being a new product
price
personal reasons
facts
65
All of the following actions describe how to create an organizational plan to achieve your goals EXCEPT
avoid alternate plans
be specific
consider your budget
include alternate plans
66
A goal strategy that states exactly what you want to accomplish is referred to as being
measurable
achievable
realistic
specific
67
Which type of buyer puts up a struggle and has a strong desire to debate with you
stubborn
ready
logical
bargain
68
Features of a product are all about
why it works
why it works
when it stops working
what's in it
69
Selling additional services to clients beyond what they originally scheduled for a visit is called
upselling
prebooking
client retention
promoting referrals
70
question 58
prebooking
upselling
word of mouth
referring
71
According to the nail care industry, how often does a client visit the nail salon/spa on average
every 3 months
every 2-3 weeks
every week
twice per year
72
An agreement on how things are to be done in the nail salon/spa so things happen in a uniform way is called
accountability
consistency
prebooking
with it ness
73
Which of the following time periods identifies the consideration for a long-range goal
1 year
6 months
3 months
5 years
74
When displaying stock for retail sale, organize products by
aroma
size
price
category
75
Which of the following examples is considered a product benefit
specific ingredient
smell or aroma
hydrates nails
container size
