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Stukent: Sports marketing- chapter 2(BMT) Flashcards | StudBud
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Stukent: Sports marketing- chapter 2(BMT)
Stukent: Sports marketing- chapter 2(BMT)
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1
Buying preferences
patterns such as buying habits, buying preferences, and brand loyalty
a type of marketing
process of generating and developing new ideas
specific choices consumers make driven by taste, needs and desires
2
Buying habits
consumer who buys products for personal use
Understanding costumer needs and preference
frequent patterns and behaviors made by consumers making purchasing choices
Specfic choices consumers have that are driven by taste, needs and desires
3
Market forecasting is predicting the market
True
False
4
Difference between top-down and bottom-up market analysis
Top-down is an overall view of the market and bottom-up is a specific part.
There is no difference
Top-down is a specific part and bottom-up is an overall view of the mareket
5
The new coke fiasco is an example of what
Test marketing
Buying preferences
6
Endusers are individual consumers who buy products for personal use
False
True
7
define demographics
Values, lifestyles, attitudes, interests, and personality traits
Age, gender, income, ethnicity, and ocupation
8
Define Psychographics
lifestyles, attitudes, interests, and personality traits
patterns such as buying habits, buying preferences, and brand loyalty
9
Market segmentation involves factors to analyze such as:
Primary and secondary data
Product, price, promotion, and prople
Top-down and bottom-up market analysis
demographics, geographic location, psycographics, and behavioral patterns
10
Intermediary customers are businesses that purchase products to resell
False
True
11
Top-down and bottom up market analysis are methods of marketing forecasting
False
True
12
Test marketing is a strategy where a product is launched to a small group of people to test the success of it
False
True
13
Geographic location is a division based on their location
True
False
14
Define product ideation
a statement that describes how a product or brand is different from others
Creating new ideas and concepts for innovative products
Buying products for personal use
Buying products to resell
15
Define behavioral patterns
Patterns such as buying habits, buying preferences, and brand loyalty
Based on their geographic location or physical proximity
