SEM Unit 2: What is SEM

The money left to spend after necessary expenses are paid

Technology has advanced the role of sports and entertainment marketing in many ways including:

Emphasizes the relationships between producers and consumers in the sports marketing model

Customer loyalty is a customer decision to become a repeat consumer particular product/brand

Copyrights and trademarks would be considered tangible product attributes

key differences between sports and entertainment involve

The St. Louis Blues selling special “Holiday” ticket packages to fans is an example of

Starbucks Coffee on the tables during the Voice is an example of what?

physical location where calls are placed, or received, in high volume for the purpose of sales,

The term marketing encompasses many business activities, such as selling,promotion & publicity

Lady Gaga performing at Super Bowl’s half-time show is an example of cross promotion

Watching a Broadway musical, listening to mp3s and playing tennis are all examples of

Sports and entertainment products are perishable products

The role of corporate support in event marketing has ______ in the past few decades

Determining how best to get products and services to consumers

Without sponsorships and corporate support, many events would:

Leisure time is the time available to people when they are not working

refers to the process of assigning values to products & services on the basis of supply&demand

Sports and entertainment products are unique in that they are both

What is developing, promoting, and distributing products that satisfy customer needs and wants

The result of a sporting event is already known before the event starts.

goods and services designed to provide benefits to a sports spectator, participant or sponsor

Working with gov officials for public support for an event could be part of event marketing

Which of the following is not considered to be one of the 5 P’s of Event Marketing

act of using sports as a platform to market products/services & increase sales

process of gathering & using information about customers to improve business decision making

Goods and services that are capable of being physically touched

The event triangle refers to the relationship between a company and an athlete or celebrity

Which of the following is NOT a function of marketing

Which organization would be most likely to engage in strategic entertainment marketing

time available when they are not working or assuming responsibilities, “free time”

Sports marketing and sports management refers to the same practices

process of developing, promoting, and distributing products to satisfy customers’ needs/wants

St. Louis Cardinals advertising during film previews at a local cinema is an example of

Coca-Cola’s sponsorship of the Olympics is an example of the marketing of sports

market where businesses & products offered to its buyers are sport related

Three key components of the event triangle include

Local blues festival&ballet provide an example of the competition for the entertainment dollar

Whatever people are willing to spend their money & spare time viewing rather than participating

Which of the following would be considered an example of an intangible attribute

NY Yankees offering payment plans to ticket buying customers is an example of distribution