Play the Name Game

Question 1

A celebrity who is paid to use a product & discuss its effectiveness during a lengthy tv ad is

Accepted Answer

testimonial

Question 2

A celebrity in ad 4 a soda, wears a certain brand of clothing&hlds a certain brnd of tennis rqt

Accepted Answer

cross-promotion

Question 3

One of the benefits of using celebrities to endorse products is that the celebrities

Accepted Answer

attract attention

Question 4

compnies seriously consdr th benefts b4 hiring a celebrity endrsr, bcuz th use of clbrties cn b

Accepted Answer

extremely expensive

Question 5

Why do some businesses pay college and high school sport teams to wear a manufacturers clothing

Accepted Answer

to influence other students

Question 6

Why do large fund-raisers and major sporting events often invite celebrities to participate

Accepted Answer

to increase attendance

Question 7

Which of the fllwing is an exmpl of a celebrity endrsing an event simply by bng assciated w it:

Accepted Answer

attending a grand opening

Question 8

Whch of the fllwing is an example of a compny using a celebrity as an expert to endorse a prdct

Accepted Answer

a professional bowler endorsing a brand of bowling balls

Question 9

1 of the problms of using celebrity endorsrs who r vry well knwn is that thy oftn___the product

Accepted Answer

overshadow

Question 10

Why must businesses that use celebrity endorsers fllw the rules & gdlines estblshd by the FTC?

Accepted Answer

endorsements are a form of advertising

Question 11

In whch of th following situations might a celebrity endorser hv a negative effect on a product

Accepted Answer

does something inappropriate or illegal

Question 12

Which of the following as an example of a celebrity promoting a service:

Accepted Answer

a professional golfer endorsing a credit card

Question 13

Which of the following is a true statement abt using celebrity sport figures 2 endorse products

Accepted Answer

all types of businesses use well-known athletes

Question 14

Why are people more likely to buy products that celebrities endorse?

Accepted Answer

people want to be associated with celebrities

Question 15

Which of the following is an example of a celebrity endorser?

Accepted Answer

A well-known person promoting a product

Question 16

What does one FTC regulation prohibit businesses from doing with celebrity endorsements?

Accepted Answer

Rewording statements

Question 17

Athletes are often considered to be particularly effective promoting products related to their

Accepted Answer

sport

Question 18

The most commonly used type of endorsement involves paying a celebrity to

Accepted Answer

advertise a product

Question 19

If an endorsement features a celebrity wearing a watch, them the celebrity must be

Accepted Answer

an actual user

Question 20

What must a celebrity endorsement always reflect?

Accepted Answer

honest opinion of the endorser

Questions 20