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Target Market Flashcards | StudBud
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Target Market
Target Market
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StudBud Administration
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Target market and marketing mix practice
Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
If Starbucks launches a new line of healthy juice, what is their target market?
Customers who visit cafes and are non-caffeine drinkers
Stakeholders of Starbucks
coffee drinkers
people who enjoy staying in a cafe
2
Who is(are) Lucky Charm's target market(s)?
Health conscious adults
Children
Universities
Farmers
3
Which demographic factor is NOT considered for our Target Market person activity?
Age
Personality
Location/Income Level
Marital Status
4
Which of the following is most likely mass marketed?
Mercedes Benz
SAT Prep Books
Mary Kay Mascara
Bounty Paper Towels
5
Which of the following would NOT be part of the target market for the Apple Watch?
Teenagers/Techies
Working Adults (25-45)
Senior Citizens
Business Executives
6
Who is(are) Walmart's primary target market(s)
households wanting luxury items
households wanting basic items at a lower price
children
restaurant/business owners
7
The specific group of people a business aims its marketing efforts towards.
Marketing Segmentation
Target Market
Marketing Mix
Marketing Concept
8
There's a fire in a 15 story building. A man panics & jumps out the window. He survives, how?
He was wearing a parachute
His was on the 1st floor
The firefighters caught him
He landed in a body of water
9
Who is(are) Dockers' target market(s)?
15-24 year old women
15-35 year old men
construction workers
executive business professionals
10
How would Double D Burger, in Rabbittown, market their new burger geographically?
Global
State-wide
National
Local
