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Duplicate of U1 - Marketing Concepts Review Flashcards | StudBud
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Duplicate of U1 - Marketing Concepts Review
Duplicate of U1 - Marketing Concepts Review
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#sportsmarketing review unit 1 marketing concepts
Flashcards
23 cards
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Questions
23
Answers
1
How did you feel about the questions on this Quiz? Ready for the test?
YIKES -- I didn't know many questions OR I've been Absent, I'm worried.
SUPER READY -- This was easy.
EHH, I'LL FIGURE IT OUT -- This was tough, but I'll study.
I THINK I'VE GOT THIS -- Missed a few, but now I get it.
2
To develop a Target Market, companies use ______ to find their key group of customers.
Media Artists
Business Owners
Market Classes
Market Segments
3
BONUS: Can you name the levels of Marketing from the most BROAD to the most SPECIFIC?
Niche, Micro, Segment, Mass
Mass, Segment, Niche, Micro
Micro, Niche, Mass, Segment
Segment, Mass, Niche, Micro
4
____ are the strategies companies implement to get customers to buy products like: coupons, discounts, tv ads, etc.
Product
Place
Price
Promotion
5
Market Segments: Based on City, State, Country, Region or Climate/Culture
Behavioral Segmentation
Psychographic Segmentation
Geographic Segmentation
Demographic Segmentation
6
Otherwise known as _______, this comprises Price, Product, Place and Promotion
The Marketing Mix
Market Segment
Commercials
Mass Marketing
7
Coca-Cola runs a global campaign to reduce plastic waste. This is an example of:
Niche Marketing
Guerilla Marketing
Target Marketing
Mass Marketing
8
Click TRUE if: You understand that Marketing is a big industry and is a lot to learn about it.
True
False
9
In Professional Sports, teams will do lots of research to do specific marketing/promotions to their fans.
False
True
10
Market Segment: Based on shopping patterns, buying patterns, targeting repeat customers. "What they do."
Psychographic Segmentation
Demographic Segmentation
Geographic Segmentation
Behavioral Segmentation
11
Jewel sends out more coupons to their "frequent shoppers" as an incentive to come back sooner. Which segment is this?
Geographic
Demographic
Psychographic
Behavioral
12
Market Segment: Based on people's Attitudes, Lifestyles, Interests. "How they think."
Psychographic Segmentation
Behavioral Segmentation
Geographic Segmentation
Demographic Segmentation
13
Marketing is one of the smallest functions of a Business.
True
False
14
___ is the P of marketing where companies will sell or distribute their product, and medium in which they do it!
Promotion
Place
Price
Product
15
___ part of the 4Ps is where the
total amount
the consumer will pay for the product is determined!
Price
Place
Product
Promotion
16
A group of people who are selected as a companies chosen target for advertising and promoting to.
Target Market
Marketing Consultant
Strategic Customer
Business Owner
17
Market Segment: Based on Age, Gender, Race, Socio-Economic Status, Height, etc.
Psychographic Segmentation
Behavioral Segmentation
Geographic Segmentation
Demographic Segmentation
18
Sports Teams look at
this
type of income to see how much money their fans have after they pay all their bills!
Disposable Income
Gross Income
Net Income
Discretionary Income
19
Uber is looking for drivers who enjoy driving, talking to new people, and working their own hours. What segment is this?
Behavioral
Geographic
Demographic
Psychographic
20
All of the following are potential jobs in Marketing
except
:
Construction
Advertising
Sales Promotion
Social Media Coordinator
21
Apple makes a commercial advertising the newest iPhone to college students ages 17-22. Which segment is this to?
Geographic
Demographic
Psychographic
Behavioral
22
The type of Marketing that attracts customers in foreign countries:
Guerilla Marketing
Global Marketing
Marketing Mix
Local Marketing
23
ALL of the activities involved in a company buying or selling products and/or services
Accounting
Sales
Human Resources
Marketing
