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Unit 8 - Event Management Flashcards | StudBud
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Unit 8 - Event Management
Unit 8 - Event Management
26 terms
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Questions
26
Answers
1
A classification of an event or organization; most often, these events focus on raising money for a charity
not-for-profit
risk management
full-service agencies
volunteer management
2
What is a primary tool used in risk management to mitigate potential financial losses during an event?
Volunteer training
Online registration
Insurance
Sponsorship
3
What educational background is often suitable for a career in sport event management?
Engineering
Business and Sport Management
Fine Arts
Medicine
4
Items bearing the logo or trademark of a sport organization;
licensed merchandise
in-kind sponsorships
sport property
cause- related marketing efforts
5
An event sponsored by a corporation for the purpose of generating money for a particular cause.
integrated marketing
cause-related marketing efforts
full-service agencies
event marketing
6
Which tragic incident led to the implementation of heightened security measures at sporting events?
The 2005 London bombings
The 2004 Madrid train bombings
The 2011 Norway attacks
The 2013 Boston Marathon bombing
7
What year were the X Games introduced by ESPN?
2010
2000
1985
1995
8
One of the current issues in event management is
Simplification of event logistics
Lack of career opportunities
Decreasing popularity of sports
Complexities faced by event managers
9
Providing a satisfying experience for all stakeholders in an event (participants, spectators, media, and sponsors)
script
project management
hospitality
integrated
10
Which aspect of event marketing involves managing the sale of event-related products and materials?
Licensing/merchandising
Hospitality
Public relations
Ticket sales
11
An athlete, company, event, team, or place.
niche sports
sport property
barnstorming tours
grassroots programs
12
What does the TEAMS conference focus on?
Youth sports development
Travel, Events, and Management in Sports
Advancements in sports medicine
Innovations in sports equipment
13
Activities and events that target individuals at the most basic level of involvement, sport participation
grassroots programs
sport property
niche sports
volunteer
14
Sports that are unique and appealing to a distinct segment of the market,
specialized agency
hospitality
niche sports
grassroots programs
15
A specific, detailed, minute-by-minute schedule of activities throughout an event's day
in-house agencies
volunteer management
script
sport property
16
Which of the following is an example of a niche sport?
Tennis
Ultimate frisbee
Soccer
Basketball
17
The travel and appearances at events of star athletes and teams to promote the popularity of a particular sport
business development
barnstorming tours
budgeting
event marketing
18
Why are internships crucial for students pursuing a career in event management?
They offer experience and often lead to full-time entry-level positions
They provide a guaranteed full-time job
They allow students to travel internationally
They are a requirement for graduation
19
A system for registering participants in events and collecting and disseminating the appropriate information.
registration system
volunteer management
project management
business development
20
Who was a key figure in organizing barnstorming tours to promote baseball in the late 1800s?
Red Grange
Albert Spalding
Vince Lombardi
George Halas
21
What specific service does the specialized agency Redmandarin focus on?
Sponsorship consultancy
Licensing
Media partnerships
Athlete representation
22
Which agency manages sponsorship sales for the Boston Red Sox and Liverpool Football Club?
WME/IMG
MasterCard Worldwide
Octagon
FSM
23
Grassroots programs developed by sport marketing and event management agencies aim to:
Increase ticket sales
Enhance television ratings
Engage individuals at the grassroots level of sport participation
Promote elite athletic competitions
24
The supervision of volunteers involved with an event;
script
in-house agencies
volunteer management
sport property
25
A tool that shows the activities, tasks, and events that need to occur when managing an event.
tournament operations
project management
Gantt chart
zero-base budgeting
26
Which educational background is recommended for aspiring event managers?
Medicine and healthcare
Sport management, business, and finance
Literature and history
Engineering and computer science
