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OCMC 2017 - Marketing Knowledge 2 (WED) Flashcards | StudBud
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OCMC 2017 - Marketing Knowledge 2 (WED)
Question 1
Question 8
OCMC 2017 - Marketing Knowledge 2 (WED)
8 terms
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StudBud Administration
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23 plays
Tests marketing knowledge to select OCMC quiz bowl teams
Flashcards
8 cards
F
Practice quiz
P
Host live
L
Questions
8
Answers
1
Question 8
Out-of-Home
Social media
TV
Radio
2
Question 1
pull strategy
consumer awareness
push strategy
promo demand strategy
3
Question 6
Koodo
Telus
Chipotle
Budweiser
4
Question 2
Frequency
Reach
GRPs
Media Impressions
5
Question 3
media planning
media execution
communication finalization
media objectives
6
Question 7
cost per marketing reach
cost per thousand
cost per million
cost per media
7
Question 4
pull strategy
wholesaler promotion strategy
customer awareness
push strategy
8
Question 5
promotional channel
media mix
promotional mix
marketing matrix
