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Mercedes Benz Flashcards | StudBud
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Mercedes Benz
Mercedes Benz
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Questions
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Answers
1
Mercedes Benz uses which kind of distribution strategy?
Exclusive
International
Global
Selective
2
What car model was shown in the first video?
S-Class
E-Class
C-Class
B-Class
3
Which feeling(s) does Mercedes Benz try to evoke?
Motivation
Peace
Success
Luck
4
In which German city are Mercedes-Benz headquarters located?
Frankfurt
Berlin
Munich
Stuttgart
5
Which car type is NOT in Mercedes-Benz´s Product Portfolio?
Wagons
Convertibles
Coupes
Hatchback
6
Mercedes Benz slogan is...
"Innovation through Technology"
"Nothing but the best"
"Never stop improving”
"The best or nothing"
7
The average price of a Mercedes Benz passenger car is...
$50,000
$35,000
$65,000
$45,000
8
Mercedes Benz wants to be perceived not only as an automotive brand, but also as a
Consulting Firm
Fashion brand
Lifestyle statement
Motorcycle Brand
9
Which vehicle type is NOT in Mercedes Benz´s Product Portfolio?
Trams
Trucks
Buses
Vans
10
How does Mercedes Benz address different customer groups worldwide?
by having websites for different countries
by having a marketing director for each country
by printing the national flags on its cars
by showing different advertisement spots
11
The main reason why Mercedes Benz still uses print media is because
it is very cheap
other brands also use it
it can be tailored to its target group
it is specially important for young people
12
Austria´s Capital is ...
Innsbruck
Salzburg
Linz
Vienna
