often used in comparative or multicountry studies

Nationalization occurs when the government

Takes control in specific industry

attempts to study a culture from within

Which strategy would be MOST likely classified as a market penetration strategy?

App created for current customers to pay electronically

In a low-context culture

Messages are explicit and specifice

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Duplicate of 2016-02-02 Global Marketing

12 termsStudBud Administration11 plays

Marketing in a global environment

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Questions 12

Answers

1
Etic analysis
often used in comparative or multicountry studies
Tailored to fit a particular country
Similar to ethnography
Uses its own set of meanings and valuesd
2
________ are the most influential people in their communities?
Early adopters
Innovators
Early majority
Late majority
3
Which private network allows sharing of electronic info securely without mountains of paper
Consumer panel
Focus group
Data warehouse
Intranet
4
Nationalization occurs when the government
Expands its borders via war
Takes control in specific industry
disposses foreign company
Peacefully merges with neighbor countries
5
When a trained moderator facilitates discussion among 6-10 consumers. This is example of?
experiment
observation study
Focus group
consumer panel
6
Which of the following is a high-context culture?
Germany
Japan
The US
Switzerland
7
Emic analysis:
Enhances comparability
is more detached perspective
attempts to study a culture from within
uses same item set across all countries
8
Which product likely exhibits the lowest level of environmental sensitivity
Coffee
Turbine equipment
Integrated circuits
Computers
9
Researcher seeks to determine meaningful factors in product benefits thru
Factor analysis
Market estimation by analogy
Cluster analysis
Conjoint analysis
10
Which strategy would be MOST likely classified as a market penetration strategy?
Company created new product for existing customers
A company created a new product to sell in a foreign country
Company decided not to worry about creating new strategies
App created for current customers to pay electronically
11
In a low-context culture
Less info in verbal part of message
can function with less legal paperwork
more info resides in context of communication
Messages are explicit and specifice
12
MOST likely to be element in one's material culture?
A perception
Clothing
Religion
An attitude

Duplicate of 2016-02-02 Global Marketing Flashcards | StudBud