What does the license grant portion of the license-agreement specify?

properties being licensed and types of merchandise to be produced

primary objective of developing sports or event public-relations strategies is to complete which activity?

Establish a feeling of goodwill with all of the fan bases of the org

Before a sports or event organization can create goals for each one of its fan bases, what must the organization do?

Determine its strengths and weaknesses with each public

Which is the main characteristic of a full-service advertising agency?

It does not limit its services to promotion

What does trade dress protect?

distinctive appearance or image of a good or service

Which is an example of coordinating promotional activities?

A business advertises a product and mails free samples to consumers.

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SEMII Unit 2 Missed Questions

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Answers

1
A business that uses advertised specials to attract customer interest should use displays to accomplish which action?
Reinforce interest
Displace interest
Overcome interest
Increase interest
2
What does the license grant portion of the license-agreement specify?
properties being licensed and types of merchandise to be produced
Details regarding payment
Procedures to review the licensee’s work
exact beginning and ending dates of the contract and processes for contract
3
A small start-up might consider allocating a large portion of its promotional budget to which activity?
Research
Advertising
Publicity
Personal selling
4
primary objective of developing sports or event public-relations strategies is to complete which activity?
Develop positive relationships with corporate sponsors and advertisers
Promote publicity efforts with key members of media & business community
Encourage local businesses to purchase more tickets, concessions, and merch
Establish a feeling of goodwill with all of the fan bases of the org
5
preparing promotional budgets, a guideline to follow is to keep them flexible due to budgets serve as
Forecasts
Concepts
Objectives
Techniques
6
Before a sports or event organization can create goals for each one of its fan bases, what must the organization do?
Establish a positive relationship with a member of each fan base
Determine its strengths and weaknesses with each public
Identify the appropriate tools to deliver the public-relations message
Evaluate the impact of various publicity messages
7
Which is the main characteristic of a full-service advertising agency?
It does not provide services to individuals
It specializes in buying media time and space
It specializes in providing creative services
It does not limit its services to promotion
8
What does trade dress protect?
distinctive logo or graphics of a good or service
distinctive slogan of a good or service
distinctive name of a good or service
distinctive appearance or image of a good or service
9
Which is an example of coordinating promotional activities?
A famous athlete endorses a product in television and magazine ads
A business advertises a product and mails free samples to consumers.
A business develops an annual schedule for window displays
Members of the distribution channel share advertising costs
10
One reason why many businesses contract with advertising agencies is to obtain which option?
Marketing strategies
Free publicity
Copywriting services
Operational advice

SEMII Unit 2 Missed Questions Flashcards | StudBud