SEM II 2.08 - 2.09

Question 1

Which might business lose if it fails to inform about the about goods and services promoted?

Accepted Answer

sales

Question 2

Which is an example of a sales promo using a special event to increase attendance @ a ball game

Accepted Answer

Baseball stats & articles printed on game prog.

Question 3

Marketers often develop and publish a promotional calendar in order to use the calendar as a(n)

Accepted Answer

advertising tool

Question 4

Which of the following is an example of coordinating promotional activities:

Accepted Answer

a business advertises a product, mails to customers

Question 5

What is the primary factor that marketers must consider when getting promotional funds?

Accepted Answer

Promotional mix

Question 6

Sports marketers use public-relations strategies to create & maintain which characteristic?

Accepted Answer

Specific images

Question 7

One reason why many businesses contract with advertising agencies is to obtain

Accepted Answer

copywriting services

Question 8

A guideline to follow when preparing promotional budgets is to keep them flexible because they

Accepted Answer

are forecasts

Question 9

A characteristic of a full-service advertising agencies that it contains a

Accepted Answer

creative department

Question 10

When should sport/event organizers consider hiringa promotional agency?

Accepted Answer

If a large event is scheduled in many cities over time

Question 11

The main characteristic of a full-service advertising agency is that it

Accepted Answer

does not limit its services to promotion

Question 12

What portion of the license agreement specifies theexact begin and end dates of the contract?

Accepted Answer

Term

Questions 12