Stukent Ch. 8-10

What app marked a shift from long-form content to short-form content?

What country has the most TikTok users?

How many monthly active users are there on TikTok?

Which of the following is NOT a Snapchat ad campaign objective?

Most businesses use traditional advertising more than social media.

A business should switch up its Snapchat ads weekly for optimal performance.

Being mindful of current events, trends, and movements help you reach your goals with _____.

TikTok has the youngest demographic bases of any social media platform.

What TikTok influencer gained 100 million followers in 2020?

Those who recognize their pain points and who are looking for remedies are in the engagement stage.

Question and answer is a good practice when using Snapchat.

The social media platform whose demographic group has the highest average disposable income is ____.

Which of the following is NOT an examples of paid social media?

Forty-six percent of people will unfollow brands that ____.

The three stages of paid social media is awareness, engagement and conversion.

You could see quick, but not neccesarily long-lasting results with a(n) _____ marketing campaign.

Baby Boomers make up a large portion of Snapchat users.

Which is NOT a type of Snapchat ad?

A business that has Snapchat ads does not need to post a story.

How many total TikTok app downloads have there been between 2016-2024?

Snapchat ads give you how many seconds to convey your message?

For an inexpensive start up on social media use ____ as your platform.

Content created for Snapchat shoud be ____, prepared, and presentable.

Immediate return on investment, exact targeting, and continual traction are all ____ of paid social media.

A huge discount, free trial, and a free upgrade are all offers that could be used in great converting ad.

Content marketing doesn't require much lead time before a return on investment can be realized.

If they have done their research marketers do not need to test or refresh their ads.

What does the acronym GCT stand for?

The social media platform that has a lot of e-commerce sales is _____.

The term organic refers to content and/or interactions that cost money.

Which is NOT a unique way to advertise on TikTok?

Snapchat was orginally introduced in 2011 as _____.

The first step for a business' marketing strategy is to define measurable objectives.

Posting videos with an influencer, a brand can see a continued positive return on investment.

Time between start and completion of an advertising campaign is known as ____.

Viewers love to see behind-the-scenes footage from their favorite brands.

Which is not a best practice for TikTok?

TikTok's U.S. market is predominantly male user base. 

Exact targeting is when you find a piece of content that gives the company a high ROI and you keep using the content

The first stage of social media advertising is attention.

The creators of SnapChat wanted to create a platform where users could share _____ photos.

Community involvement does NOT affect the amount of engagement when using Snapchat.

Which of the following is NOT an ad type for Snapchat?