SMS Certification Review 1

For companies that face data regulations, how often should data be archived?

There are five steps that can help you to determine return when calculating your social media ROI. The first step is to

Data that is based on natural language, such as social media posts, comments, e-mail messages and so forth is known as:

A strategy that uses predictive modeling methods to predict user behavior based on their social media data, is known as

Asking a large group of people to brainstorm new ideas for products, services, or even content, is known as:

When you give social characters ____________________ it can help boost brand recognition, consistency, and engagement.

Using queries that typically revolve around customer information, to understand the meaning of big data

What is the key for developing brand recognition on social media?

The role of a Social Media Strategist is to manage the day-to-day activities of a companies social media.

Which of the following is a disadvantage of social media in business?

Which of the following is a commonly calculated conversion to calculate ROI?

What is the goal of crowdshaping?

When a company is run by mostly people over 50, it is hard to get executives to buy into social media adoption.

What is the first step in a full-scale adoption of social media into any business?

Which of the four Vs describes the certainty and accuracy of data?

Which of the four Vs makes analyzing social media data especially difficult?

Which of the following is a core business goal that IDs where the company wants to be in the industry?

Companies that have a _____________ structure have multiple layers of management and has a pyramid layout.

Preprocessing data is also known as which of the following?

This is an example of what type of hierarchy?

Which of the following are SMART Goals?

A graphical representation is often used to visualize the relationships or interactions of people on social media

Which of these factors can be described as data that is considerably different than other data in the same set?

Company Culture is a major factor when adopting social media in a company.