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Advertising Flashcards | StudBud
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Advertising
Advertising
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Flashcards
26 cards
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Questions
26
Answers
1
Where would you find advertising?
TV and Movies
Internet (YouTube, face book)
Print Form (Magazines, Newspapers, billboards)
Videogames
2
Is the claim in this ad is a proven fact?
False
True
3
The writing on an ad which can include advertising techniques.
headline
copy
illustration
logo
4
What two things are shown in this ad?
Logo and slogan
Message and picture
Symbol and words
Logo and image
5
What is a consumer?
The item that is purchased.
The company that makes a product.
A person who buys a product.
A person who sells a product.
6
An ad must make a profit after paying for itself. This is called
being worth its weight in gold
copying
using advertising techniques
marketing
7
What do you think this type of advertising is called?
Bandwagon
Celebrity Endorsement
Facts
Bribery
8
What is this called?
logo
slogan
jingle
song
9
The is part of a print ad is located in the center of the page about 1/3 from the top.
illustration
optical illustration
headline
optic center
10
Fact or Opinion? This picture is beautiful!
Fact
Opinion
11
She is watching a very scary movie!
fact
opinion
12
Advertising is only for adults
True
False
13
I have wanted something because I saw it advertised.
True
False
14
The type of advertising where you are convinced to buy something because everybody has one
using facts
urgency
product placement
bandwagon
15
In an episode of The Big Bang Theory, Pringles chips are visible. What do you think this is called?
Celebrity Endorsement
Product Placement
Urgency
Bandwagon
16
In this commercial, what advertsing technique is used?
humour
plain folks
snob appeal
happy times
17
The symbol on a print ad is known as the ?
copy
slogan
headline
logo
18
On as ad for phones there is an image of a phone. What is this called?
headline
illustration
copy
logo
19
Are ads always factual?
False
True
20
This is an example of a delicious type of sweet.
Fact
Opinion
21
The headline of a print ad
Is often bolded, big and at the top
Needs to be colorful and patterned
Should be small and at the bottom of the page
Contains a slogan, logo, and copy
22
Homer Simpson, the lead character of The Simpson's, is loved by all people around the world.
opinion
fact
23
This kid is crazy to do this! This is an example of a fact.
True
False
24
These people are watching a 3D movie in a theatre.
opinion
fact
25
What type technique of advertising for a car do you think this is?
plain folks
bandwagon
facts and figures
snob appeal
26
What is the purpose of advertising?
To make people want to buy a product.
To inform people of a new product or service.
To make a company's image look good.
To convince people that a certain product is best.
