Why do we use the RAVEN test?

to evaluate the credibility of sources

communication that can reach a large number of people

Which one of these sentences has a positive connotation?

Being on the track team has made Alan slender and lean.

What is the connotation of a word?

the feelings and ideas a person attaches to the word

What is the subtext of an ad?

an unstated message that is implied or suggested

What does RAVEN stand for?

Reputation Ability to see Vested interest Expertise Neutral

any tool used to communicate information

tendency or a leaning toward a certain belief or attitude

What is target audience?

a particular group at which a product is aimed

When 2 claims corroborate, it means:

they confirm, give support to each other

If a source is credible, it means that

it is believable, we can trust it

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Liberal studies final review

20 termsStudBud Administration67 plays

review for 7th grade liberal studies class

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Questions 20

Answers

1
When 2 claims conflict, it means
they agree with each other
they are similar
they are the same
they contradict each other
2
What defines social media?
the user creates the content
it communicates information
everyone uses it
I don't know
3
What is the denotation of a word?
its dictionary definition
the colors you think about when you hear the word
the feelings and ideas a person attaches to the word
what a word symbolizes
4
Why do we use the RAVEN test?
I don't know
to analyze advertising techniques
to understand an ad
to evaluate the credibility of sources
5
Define mass media
who appears in media
communication that can reach a large number of people
communication in which the user creates the content
any tool used to communicate information
6
What is an example of mass media?
letter
email
television
telegraph
7
This is the... of McDonald's
sign
logo
image
brand
8
Advertising Technique: suggestion that purchasing this product shows your love of your country
patriotism
plain folks
bribery
facts and figures
9
Which one of these sentences has a positive connotation?
Being on the track team has made Alan skinny and scrawny.
Being on the track team has made Alan slender and lean.
None
Being on the track team has made Alan thin.
10
What is the connotation of a word?
the feelings and ideas a person attaches to the word
the dictionary definition
the image
the definition
11
What is the subtext of an ad?
the text on the ad
the brand
the logo
an unstated message that is implied or suggested
12
What does RAVEN stand for?
Rabbit Able to see Vested interest Expertise Neutral
Reputation Able to read Vortex Element Neutral
Reputation Ability to see Vested interest Elementary Nine
Reputation Ability to see Vested interest Expertise Neutral
13
Advertising Technique: Offering to give something extra if the product is purchased
Patriotism
Celebrity Testimonial
Bribery
Snob Appeal
14
Define media
communication that can reach a large number of people
any tool used to communicate information
communication in which the user creates the content
who appears in media
15
What is bias?
an objective description
a technique
tendency or a leaning toward a certain belief or attitude
when you don't have an opinion
16
talking about the positive qualities of a product, but ignoring the negative
magic ingredient
patriotism
card stacking
snob appeal
17
Nike is the ...
name
brand
image
logo
18
What is target audience?
a particular group who will never use the product
a particular group who likes a product
the audience at the movie theater
a particular group at which a product is aimed
19
When 2 claims corroborate, it means:
they are different
they don't agree
they conflict
they confirm, give support to each other
20
If a source is credible, it means that
we should not use it as a source for papers
it is believable, we can trust it
it is not believable
we shouldn't read it

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