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The Television Industry - Fall 2024 Flashcards | StudBud
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The Television Industry - Fall 2024
The Television Industry - Fall 2024
26 terms
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StudBud Administration
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27 plays
Difference between OTT and CTV streaming + Television Lecture (Fall 2024) + Intro to Mass Comm
Flashcards
26 cards
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Practice quiz
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Questions
26
Answers
1
Which of the following best describes the impact of television as a medium?
It has no significant influence on culture.
It is a powerful medium that shapes culture and communication.
It is outdated and no longer used.
It is only relevant for entertainment purposes.
2
What major event in 2020 significantly impacted television viewership?
The launch of new streaming services.
The introduction of 4K television.
The end of cable television.
The pandemic leading to increased media consumption.
3
Which of the following is NOT a genre of television programming?
Documentary
Reality TV
Drama
Literature
4
Which television producer was the first to film with three cameras instead of one?
Lucille Ball
Walter Cronkite
Desi Arnaz
David Letterman
5
What does SVOD stand for in the context of video streaming?
Streaming Video On Demand
Standard Video On Demand
Single Video On Demand
Subscription Video On Demand
6
What significant change occurred in television viewership in July 2022?
The average American watched less than 3 hours of TV per day.
Cable TV viewership increased significantly.
The number of cable subscribers increased by 10%.
Streaming services surpassed cable TV viewership for the first time.
7
How does television reflect societal values and norms?
By only showing fictional stories
By focusing solely on entertainment
By avoiding controversial topics
By addressing real-life issues in programming
8
What was a notable trend in television viewership between 2020 and 2023?
Viewership increased by more than 40 million viewers.
Viewership remained stable with no significant changes.
Viewership was primarily driven by cable television.
Viewership dropped by more than 40 million viewers.
9
What percentage of U.S. adults had cable or satellite TV as of recent statistics?
56%
67%
45%
75%
10
Which year marked the first public demonstration of television in the U.S.?
1950
1929
1945
1939
11
What is a key feature of OTT services compared to VOD?
OTT requires a cable subscription.
OTT is limited to specific geographical locations.
OTT only offers pre-recorded content.
OTT includes live streaming and diverse platforms.
12
How do VOD platforms allow users to consume content?
Users can only watch content on specific devices.
Users can watch videos at their own pace from anywhere.
Users must watch content at scheduled times.
Users can only access content through cable television.
13
When did regular all-electronic television broadcasting begin?
December 31, 1950
June 15, 1940
April 30, 1939
January 1, 1945
14
What does TVOD stand for and how does it function?
Television Video On Demand, requiring a cable subscription.
Transactional Video On Demand, charging users on a pay-per-view basis.
Total Video On Demand, offering unlimited access for a flat fee.
Televised Video On Demand, only available on television sets.
15
Which of the following statements about television's influence on public opinion is accurate?
Television has no impact on public perception.
Television only reflects existing opinions.
Television can influence public perception and opinions on key issues.
Television is primarily used for entertainment.
16
What are the interconnected components involved in the operation of television?
Broadcasting, streaming, and viewing
Production, distribution, and exhibition
Scripting, filming, and editing
Creation, marketing, and sales
17
What role does television play in socialization?
It promotes only fictional narratives.
It teaches viewers about societal norms and behaviors.
It discourages communication.
It isolates viewers from society.
18
During which decade is television often referred to as the 'Golden Age of Television'?
1940s
1950s
1960s
1970s
19
What distinguishes VOD from OTT streaming services?
VOD transmits data through cable and satellite in addition to the Internet.
VOD only offers live streaming content.
VOD requires a cable subscription to access.
VOD is only available through mobile apps.
20
Which of the following statements about AVOD is accurate?
AVOD is provided for free and supported by advertisements.
AVOD charges users on a pay-per-view basis.
AVOD is only available on mobile devices.
AVOD requires a subscription fee.
21
Which of the following best describes OTT streaming?
It is limited to mobile devices.
It is delivered directly over the Internet.
It only offers pre-recorded content.
It is a service that requires a cable subscription.
22
What significant change occurred in the United States regarding television after World War II?
Television programming was limited to news.
Television sets were only available in black and white.
Television was banned.
Television became a household staple.
23
What percentage of 18 to 44-year-old U.S. consumers preferred to binge-watch a whole series according to a 2023 survey?
70%
40%
55%
25%
24
What was the share of streaming viewership by the end of 2022?
30.9%
45.0%
25.5%
38.1%
25
How does television contribute to globalization and cultural exchange?
By promoting only national programming
By avoiding international topics
By sharing diverse cultural narratives across borders
By limiting content to local audiences
26
Which inventor is credited with successfully transmitting the first electronic television image?
Philo Farnsworth
Thomas Edison
Nikola Tesla
Guglielmo Marconi
