Propaganda

Question 1

persuades people to feel that they are assuming a risk if they do or do not purchase a certain product.

Accepted Answer

fear appeal

Question 2

a way of persuading an audience with reason, using facts and figures.

Accepted Answer

logos

Question 3

a technique of propaganda used by assuming their product is better than others

Accepted Answer

snob appeal

Question 4

- A memorable phrase used repeatedly in. advertising or for political promotion.

Accepted Answer

repetition

Question 5

a propaganda technique that combines words that do not mean anything, but sound good so that it encourages the audience

Accepted Answer

glittering generalities

Question 6

focuses on endorsements by famous or respected individuals.

Accepted Answer

expert opinion

Question 7

a quality that evokes pity or sadness.

Accepted Answer

pathos

Question 8

causes people to want to be as gorgeous as the model in the ad or as good as a basketball play in the commercial

Accepted Answer

transfer

Question 9

appeal emphasizes that “everyone else is doing it, and so should you.”

Accepted Answer

bandwagon

Question 10

technique used to change a consumer's or party's opinion by using unfavorable words to describe its adversary.

Accepted Answer

name-calling

Question 11

A memorable phrase used repeatedly in. advertising or for political promotion.

Accepted Answer

Slogan

Question 12

when an advertisement uses ordinary people enjoying the product to make the product seem practical and of good

Accepted Answer

plain folks

Question 13

calls upon the ethics, or what we'd call the values, of the speaker; in other words is the ad credible?

Accepted Answer

ethos

Question 14

way to manipulate information so that one product looks better than another

Accepted Answer

card stacking

Question 15

- a common propaganda technique in which a respected celebrity says that they like a certain idea.

Accepted Answer

testimonial

Questions 15