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MARKETING Flashcards | StudBud
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MARKETING
MARKETING
20 terms
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StudBud Administration
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A short quiz about the basic concepts of marketing.
Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
The 6th P in the Extended Marketing Mix which pertains to the delivery of your service/product
Process
Price
Physical Evidence
Promotion
2
It pertains to the staff or employee including the director or owner of the company.
people
product
person
price
3
A form of communication with the goal of selling your products to the customers.
mraketing
markeitng
marketing
marteking
4
The 8th P in Marketing Mix,asks the question is what you're offering your customer a good deal?
Productivity and Quality
Promotion
Product
Physical Evidence
5
It is anything that can be offered to a market to satisfy a need or want.
Price
Promotion
Product
Production
6
a trade of values between two parties.
exchange
satisfaction
transaction
marketing
7
A tool used by marketers to help determine a product or brand offering.
micromarketing
selling concept
Macromarketing
marketing mix
8
It is the state of felt deprivation.
needs
wants
market
interest
9
The product's perceived performance in delivering value relative to the buyer's expectations.
Satisfaction
Quality
Satithfaction
Value
10
What is TQM?
True Quality Management
Total Quality Management
True Quantity Management
Total Quantity Management
11
It is the desire for a specific satisfier of need.
needs
wanst
wants
neesd
12
act of obtaining a desired object from someone by offering something in return.
alteration
exchange
relationship
quality
13
A particular group of consumers at which a product or service is aimed.
Market Market
Target Market
Product Market
Societal Market
14
the concept that focuses on customer needs, values and satisfaction.
Societal Marketing Concept
Production Concept
Marketing Concept
Selling Concept
15
What is my full name?
Jason Lustre
Jayson Lustre
Bhozx cRimE Jayson MuapfagMuAhaL NuM3r0 uNO s4 b4L0tA
Jayson Luster
16
Human wants backed by buying power
Consumer
Quality
Demands
Supply
17
It involves manage demand which involves managing customer relationships.
Mraketing Mnaagement
Marketing Management
Marketngi Managemnte
Mrketing Mangment
18
Is the set of actual and potential buyers of a product
Customer
Marketer
Consumer
Market
19
It is where you want your target consumer to find your product.
place
People
panaderya
product
20
It aims to sell what they make rather than make what will sell in the market.
Marketing Concept
Product Concept
Selling Concept
Production Concept