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28 terms
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StudBud Administration
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Flashcards
28 cards
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Practice quiz
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Questions
28
Answers
1
How do we refer to the PopJam content feed?
PopJam: Social
PopJam: Embed
PopJam Web Services
PopJam: Connect
2
Why do we have an attribution window of just 1 hour with CPI?
It is the industry standard
We are prohibited from storing click event for more than one hour
If tracking falls within a 1 hour window it is always COPPA compliant
To make sure our statistical attribution model is as accurate as possible
3
What is the definition of an integrated video?
An entire video promoting the brand and dedicated to the brand on YouTube
A video repurposed for AwesomeAds
A video promoting the brand and hosted on social media
A brand promotion during 2-3 minutes in a regular YT vlog
4
What is our default sample for viewability?
50%
20%
15%
100%
5
What is NOT a clear Kids Web Services opportunity?
A client wants to send push notifications to kids from their app
A client wants to kids to use their augmented reality game
A client wants to build a personalised website
A client wants to collect mobile data on kids for retargeting
6
What is the benefit to the client of selling by engagement?
The client will be guaranteed a higher reach
The client only has to pay for direct comments, not hearts
The client gets a higher discount
The client gets minimal wastage on not-interested kids
7
What is viewability?
A standard that determines if ads are kid appropriate
The ability to view an ad on any possible device
A metric that tracks impressions that can be seen by users
The total amount of inventory for a specific campaign
8
How do you spell my first name
Fadera
Fadora
Faderara
Faderera
9
Who will be the main team to work with Kids Web Services, from the customer’s side?
Customer Service
Procurement
Legal
Development
10
Which will give you the highest number of engagements?
Daily Challenge
Story post
In feed ad
Filter pack
11
Who is our preferred partner for 3rd party tags?
Comscore
Moat
All of the above
IAS
12
Which metrics do we use to price talent for the client?
Average comments per video
Total number of subscribers of their YouTube channel
Average views per video
Average likes per video
13
How can we frequency cap in AwesomeAds?
Per Child, Per App/Site
Per App/Site
Per Child
We cannot frequency cap because that would a COPPA breach
14
What is SafeFam?
A certification program for family and kids content creators on YouTube
Our vetting program for KidFluencer
A certification program for brands and agencies on YouTube
pre-roll advertisement for YouTube
15
Which statement best describes Kids Web Services?
KWS is a check to make companies COPPA/GDPR compliant
KWS is a set of engagement tools that increase app retention
KWS is a platform to build compliant apps and sites for kids.
KWS is a portal that provides dashboards for parents
16
What value does SafeFam bring to the client?
A pool of talent SuperAwesome represents and manages
The guarantee that SuperAwesome moderates each video the talent post on the
COPPA compliance
The reassurance to work with talent that commit themselves to create safe c
17
What targeting is NOT automatically available through our VOD/OTT providers?
Region
Demographics
Device
Channels & Shows
18
What statement best describes Tankee?
A mobile platform being built specifically for kids to watch gaming content
An over-the-top media services provider, specialised in kids content
A technology company whose cloud-based software platform enables and optimi
An entertainment company that manufactures and markets consumer products fo
19
What is a Popstitial?
A mobile interstitial advert in the PopJam app
An sticker pack that allows kids to use sticker packs outside of PopJam
An ad which contains a web-based PopJam drawing tool
A rich media ad unit, allowing PopJam Connect embeds to be ad-served
20
Who was the first SAer in NY?
Tiff
Georgia
Gary
Kate O
21
According to the Styleguide, what is the font called that we use for the body text in presentations?
Franklin Gothic
Times New Roman
Montserrat
Lato Light
22
Which one of these targeting types is not available on AwesomeAds?
By Browser
By IP Address
By Device
By Geo Location
23
The KWS team are talking to Tinder
True
False
24
What can we NOT measure with VOD/OTT?
Unique Users
Average watch time for shows
Name of top shows in each age group
The shows watched by an individual user
25
Which of these is NOT a feature of Kids Web Services?
Moderation
Authentication
Data Privacy
Monetisation
26
What should be your go-to place to find all your relevant and updated sales collateral?
The SuperAwesome Lexicon
The Master Slides Templates Google Folder
The Enablement & Product Collateral Trello
Ask Media Solutions
27
What is an alternative to video viewability?
VCR
CTR
engagement
views
28
What is the purpose of PopJam connect?
Increase scale and audience for PopJam
To bring PopJam to iOs, Android and Amazon Devices
To connect PopJam and Kidfluencers
Increase engagement for Stickers and Quizzes
