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Marketing Concepts Flashcards | StudBud
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Marketing Concepts
Marketing Concepts
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StudBud Administration
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Basic marketing concepts
Flashcards
8 cards
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Practice quiz
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Questions
8
Answers
1
The ratio for determining value is BEST described as______.
Value = Utility ÷ Benefits
Value = Benefits ÷ Costs
Value = Benefits - Costs
Value = Benefits + Costs
2
Processes for creating, communicating, delivering, and exchanging offerings that have value.
Advertising
Promoting
Marketing
3
When you can not find your favorite brand so you purchase another.
Substitute Product
Product Positioning
Emotional Motives
Social Influences
4
Products having non-physical features that can be purchased. ex: info, expertise or an activity
Consumer Goods
Services
Relationship Marketing
Industrial Goods
5
Competitive marketing of domestic products against foreign products
Substitute Product
Marketing Plan
Brand Competition
International Competition
6
The type of competition that happens between companies google, yahoo and Bing.
International Competition
Brand Competition
Marketing Plan
Substitute Product
7
Physical products purchased by consumers for personal use
Services
Relationship Marketing
Industrial Goods
Consumer Goods
8
Physical products purchased by companies to produce other products
Relationship Marketing
Services
Industrial Goods
Consumer Goods
