Marketing Mix

Dividing consumers into groups according to their response to a product.

Determining customer needs and wants and responding to them to influence purchasing decisions.

Obtaining information needed to make sound business decisions.

Segmenting the market based on values, attitudes and lifestyles.

Communication used to inform, persuade, or remind people about a business's products.

Segmenting the market based on personal characteristics such as age, gender, education, etc.

The group of consumers that a company desires to have as customers.

The group of potential customers who share common needs and wants.

Dividing the entire market into smaller groups who share similar characteristics.

Involves concepts and procedures necessary to obtain, develop, maintain, and improve a product.

Involves the location, transporting, storing and handling of goods.

Segmenting a market based on where a person lives.

A single marketing plan used to reach all consumers.

Involves determining a value to charge for goods and services.