Marketing and Product Development

25 termsStudBud Administration60 plays

Test your knowledge on marketing concepts and the product development process

Flashcards25 cardsFPractice quizPHost liveL

Questions 25

Answers

1
What is a bundle?
Service only
Group of products
Single product
Discounted item
2
What is a new product?
Discontinued
Prototype
Currently sold
Not offered before
3
What are existing products?
Discontinued
Currently sold
Prototype
Newly launched
4
What is the introduction stage?
Product removal
Sales peak
Sales decline
Product first appears
5
What happens in the maturity stage?
Product launch
Sales peak
Sales rise rapidly
Sales decline rapidly
6
What is positioning?
Sales strategy
Creating product image
Market research
Product removal
7
True or false: Brainstorming is best done alone
True
False
8
What happens in the growth stage?
Sales rise rapidly
Sales fall slowly
Sales decline
Sales stay same
9
What is a marketing strategy?
Random actions
Customer feedback
Product testing
Plan of action
10
True or false: Decline stage sees rapid sales increase
False
True
11
What is concept testing?
Market analysis
Exploring product idea
Final product test
Sales training
12
What is market research?
Sales strategy
Gathering market data
Customer service
Product testing
13
What is a benefit?
A service
A cost
An advantage
A disadvantage
14
What is a prototype?
Market research
Early product model
Sales strategy
Final product
15
What is licensing?
Permission to use
Unauthorized use
Market research
Product testing
16
What are product-related services?
Market research
Unrelated services
Sales strategy
Services with product
17
What does feasibility analysis examine?
Only profit
Demand and costs
Only competition
Only costs
18
What is idea generation?
Final product test
Creating new ideas
Sales strategy
Market analysis
19
What is product development?
Creating new product
Final product test
Market analysis
Sales strategy
20
True or false: Commercialization is the start of a product's life cycle
False
True
21
What is product elimination?
Market research
Product launch
Removing weak product
Sales strategy
22
What is a corporate brand?
Market research
Customer impressions
Sales strategy
Single product
23
What is the product life cycle?
Market research
Sales strategy
Multiple stages
Single stage
24
What are goods?
Plans
Intangible services
Tangible objects
Ideas
25
What is a product mix?
Sales strategy
Single product
Assortment of products
Market research

Marketing and Product Development Flashcards | StudBud

Marketing and Product Development

25 termsStudBud Administration60 plays

Test your knowledge on marketing concepts and the product development process

Flashcards25 cardsFPractice quizPHost liveL

Questions 25

Answers

1
What is a bundle?
Service only
Group of products
Single product
Discounted item
2
What is a new product?
Discontinued
Prototype
Currently sold
Not offered before
3
What are existing products?
Discontinued
Currently sold
Prototype
Newly launched
4
What is the introduction stage?
Product removal
Sales peak
Sales decline
Product first appears
5
What happens in the maturity stage?
Product launch
Sales peak
Sales rise rapidly
Sales decline rapidly
6
What is positioning?
Sales strategy
Creating product image
Market research
Product removal
7
True or false: Brainstorming is best done alone
True
False
8
What happens in the growth stage?
Sales rise rapidly
Sales fall slowly
Sales decline
Sales stay same
9
What is a marketing strategy?
Random actions
Customer feedback
Product testing
Plan of action
10
True or false: Decline stage sees rapid sales increase
False
True
11
What is concept testing?
Market analysis
Exploring product idea
Final product test
Sales training
12
What is market research?
Sales strategy
Gathering market data
Customer service
Product testing
13
What is a benefit?
A service
A cost
An advantage
A disadvantage
14
What is a prototype?
Market research
Early product model
Sales strategy
Final product
15
What is licensing?
Permission to use
Unauthorized use
Market research
Product testing
16
What are product-related services?
Market research
Unrelated services
Sales strategy
Services with product
17
What does feasibility analysis examine?
Only profit
Demand and costs
Only competition
Only costs
18
What is idea generation?
Final product test
Creating new ideas
Sales strategy
Market analysis
19
What is product development?
Creating new product
Final product test
Market analysis
Sales strategy
20
True or false: Commercialization is the start of a product's life cycle
False
True
21
What is product elimination?
Market research
Product launch
Removing weak product
Sales strategy
22
What is a corporate brand?
Market research
Customer impressions
Sales strategy
Single product
23
What is the product life cycle?
Market research
Sales strategy
Multiple stages
Single stage
24
What are goods?
Plans
Intangible services
Tangible objects
Ideas
25
What is a product mix?
Sales strategy
Single product
Assortment of products
Market research